New Research Shows Surge in Malicious Office Documents, Mac Malware and Web Application Exploits

25 June 2019 – WatchGuard® Technologies’ latest quarterly Internet Security Report shows a massive 62% increase in overall malware detections in Q1 2019 compared to the previous quarter. The report also found that cyber criminals are leveraging a wide array of varied attack techniques, including malicious Microsoft Office documents, Mac malware and web application exploits. These results illustrate that hackers are doubling down on well-known tactics like credential theft and ransomware by utilising fake Office documents and other attack vectors that require advanced defenses to combat a wider variety of threat vectors.

How to Pick the Right Location for Your Tech Business

Finding success with a startup requires careful planning and hard work. One of the areas you can easily control is where you locate your business. Choosing the right location helps you in seeking out the absolute best employees in your area and in the number of resources available to you as a business owner. The right location can even provide networking opportunities with other tech biz owners.

Knowledge For Ideation For Design Will Prepare You For Design Race

If you want to stay and even win the design race then you will need to have a clear idea about Ideation. Ideation by it is easy to define. It is actually a process in which you create, develop and then communicate any new ideas. These ideas can be anything and everything and can take many forms such as:

  • Verbal idea
  • Visual idea
  • A concrete idea or
  • An abstract idea.

It is typically a simple principle of creating a process through which you can innovate, improve and actualize a new product.

ProLabs’ Global Marketing Director wins Tech Marketing Leader of the Year for her role in the company’s transformational global re-brand

Award confirms the company’s commitment to changing the market through a new tier of expertise, quality, value and more choice than ever before

Cirencester, UK, 18 June – ProLabs’ Global Marketing Director, Haley McPherson, has been presented with the 2019 Tech Marketing Leader of the Year award at the Computing Tech Marketing & Innovation Awards 2019.

4 Key Steps in Creating an Effective Social Media Marketing Strategy

When talking about marketing strategies, social media platforms have become an integral channel form marketing promotions and campaigns. Nowadays, every business that operates in the online market leverages social media networks in one way or another.

That’s not surprising, considering that social media is one of the most efficient ways for companies of all sizes to promote themselves, their offers, as well as reach out to their target audience in a meaningful way. However, social media networks might be convenient and reliable for your marketing campaign, but they are in no way easy to master.

AI's Growing Impact on the Tech Industry This Year and Beyond

The growth of artificial intelligence (AI) in recent years has been at a lightning pace. AI now impacts nearly every element of our lives. Smart programs have filtered into our homes and workplaces. You can use AI to create a website, to order a meal in a fast food restaurant and in the background of any number of applications.

How to Plan an Inbound Marketing Strategy for Ecommerce

Every once in a while, it is good to freshen up your marketing strategy to make sure that your brand’s message is conveyed loud and clear and that you have a steady flow of both revenue and new customers. In this domain, the inbound marketing is taking precedence over the outbound since people are growing tired of being exposed to a huge amount of uninteresting content wrapped in crude calls to buy something they don’t even want.

New Global Report reveals 9 in 10 Companies see ‘Self-Service’ as the future for customers Real Wire Thu, 06/06/2019 - 05:27

San Francisco: 6th June 2019: A new survey has shown that 88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021.

The State of Native Customer Experience Report, revealed today at Unbabel’s Customer Centric Conference 2019, details the opinions of senior executives surveyed at global companies (including several Fortune 500 organizations), regarding their worldwide multilingual customer support operations across the technology, retail, travel, finance, business services and entertainment sectors. 

Research finds business and IT divided on software strategy

Boulder, Colorado: Improving the customer experience is the number one goal for organizations when planning and orchestrating their software strategy. However, as far as testing practices are concerned, 47% of development teams on average across businesses are not testing the real user experience.

This is according to research released today from Eggplant, the customer experience optimization specialist. The study also highlights a gap between IT and business leaders thinking when it comes to testing strategy.

Carbon Black Threat Report Details Cyberattacks Targeting the Healthcare Industry

Reading, UK – 5th June 2019 - Carbon Black (NASDAQ: CBLK), a leader in cloud endpoint protection, today released a seminal report on the state of cybersecurity in the healthcare industry. The report, Healthcare Cyber Heists in 2019, features direct input from 20 industry-leading CISOs to determine how attackers have evolved over the past year.