Hampshire, 30 November 2020: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2020/21, providing detailed insights into the current state of the marketing technology (martech) landscape. The findings demonstrate a lack of relevant training and skillsets combined with uncertainty over marketing budgets and changing investment priorities heading into the ‘new normal’.

There are new operational realities for enterprises, given the current uncertainties, making “automation at scale” critical for creating frictionless customer and employee experiences. Yet many initiatives have so far focused only on automating distinct processes.

24 November 2020: Researchers in WatchGuard Technologies’ Threat Lab are predicting that automation will play a major role in shaping cyber security attack and defense activities in 2021. Traditionally a high-investment, high-return targeted attack, WatchGuard predicts that automation tools will replace manual techniques to help cyber criminals launch spear phishing campaigns at record volumes, by harvesting victim-specific data from social media sites and company web pages. And as society continues to grapple with the impact of COVID-19, it is likely that these automated spear phishing attacks will prey on fears around the pandemic, politics and the economy.

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

AUSTIN – November 17, 2020—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, explores enterprise perspectives on e-waste and highlights both the e-waste and sustainability challenges and opportunities that the COVID-19 pandemic has created. Blancco’s study, The Rising Tide of E-waste, produced in partnership with Coleman Parkes, reveals that nearly half (47 percent) of large global enterprises created roles responsible for implementing and ensuring compliance with e-waste policies specifically to deal with e-waste issues generated from the COVID-19 pandemic.

London, UK, 17 November 2020: A new survey by Actus, the UK provider of the award-winning Unified People Performance Platform and HR Uprising Podcast, has uncovered a number of prevailing concerns for employees. These center around lack of opportunities to collaborate, connect and learn as informal face-to-face interactions are restricted due to Covid-19 enforced remote working.