How Mobile App Development is Fueling Digital Marketing

As we're all well aware, digital marketing is constantly evolving. The main reason is that new technologies are pretty much setting the new standards and creating new trends for consumers to follow. Marketers are, therefore, constantly adjusting their strategies and adapting to the new environment.

Nowadays, mobile apps are the main buzzword in the marketing world. That said, mobile traffic has long since surpassed that of desktop traffic, and now every company that operates online wants to provide convenience to mobile users and ensure mobile friendliness. Mobile apps fit quite well into this endeavor.

Remote Work Is Here to Stay and Here's Why

When the COVID-19 pandemic swept the globe, companies everywhere had to figure out ways to keep running while social distancing and protecting the health of their employees and customers. Remote work became more mainstream than ever before. 

Upwork's recent Future Workforce Pulse Report indicated about 41.8% of Americans remain fully remote and 68% of managers say it is getting easier to adapt to work from home solutions. Although telecommuting was a temporary solution to a sudden catastrophe, it is quickly shaping into something lasting.

Illegally obtained digital identities traded on Genesis Market increase by 250% in two years

Manchester, UK – 22nd April 2021 – Netacea, the bot detection and mitigation specialist, has today published new research into the Genesis Market, the world’s largest invite-only deep web marketplace that trades digital fingerprints and enables buyers to impersonate a victim online. Netacea’s report ‘Buying Bad Bots Wholesale: The Genesis Market’ reveals that since April 2019, the number of stolen digital identities available to purchase on the marketplace has increased from 100,000 to over 350,000 today, with more than 18,000 being added each month.

New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update

San Mateo April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from mid-June [1]. 96% of sites tested in US desktop searches and more than 90% of those in mobile searches fail to meet Google’s three Core Web Vitals thresholds for good website performance and usability and risk their rankings being negatively impacted from June. Currently only the top 2 or 3 ranking websites in search results achieve the required “good” score in most of the Core Web Vitals metrics according to the analysis by Searchmetrics.

New SQL Monitor release gives organizations control on-premises and cloud databases from a single global dashboard

Cambridge UK, Thursday, 15 April – To help organizations explore and manage the advantages the cloud provides, the latest release of Redgate’s popular database monitoring tool, SQL Monitor, now supports Amazon EC2 and RDS, and Azure SQL Database and Azure Managed Instances as well as on-premises SQL Server. A new global dashboard allows users to check the health of their entire SQL Server estate at a glance and pinpoint issues with individual servers and instances, wherever they are, however large the estate.

COVID accelerates demand for gig-driven customer support models

San Francisco, USA. 13 April 2021: Today Limitless released annual industry report ‘GigCX goes mainstream', with headline data revealing that 47% of those doing gig customer service roles today had lost full time employment or had hours cut due to COVID-19. Furthermore, 46% of those surveyed became GigCX Experts over the past year due to reasons associated with the pandemic.

SML RFID Launches High Performance GB3U9 to meet today's supply chain needs and in-store operations

DALLAS, TEXAS, 6 APRIL 2021: SML RFID has today announced the latest addition to its range of high performance RFID inlays, one of the market’s first UCode9 ARC certified inlay - GB3U9. Designed to support retailers with a wide spectrum of inventory management and customer experience use cases, the GB3U9 is equipped with the latest RFID chip from NXP, UCODE 9, enabling industry best read sensitivity, resulting in high quality and rapid inventory counting in dense RFID tag populations.