News, Opinion, and Lifestyle for Business Leaders, Marketers, and IT
Zachary Amos
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What to Look for in an AI-Powered CRM
Not long ago, a shared spreadsheet and a few email folders were what most sales teams needed to keep track of their customers. However, the way businesses handle customer relationships is changing. These days, most firms have to deal with many touchpoints, such as email, social media, live chat and marketing automation.
They have to do all of this while clients want quick, personalized answers. In such a setting, artificial intelligence-powered customer relationship management (CRM) is increasingly keeping revenue teams organized and ahead of the game.
How to Save Your Remote Teams From Burnout
A rise in remote work has brought about numerous opportunities and increased flexibility. However, many have found that in the home office, the workday never truly ends. What often begins as a perk can quickly develop into remote burnout that drains productivity, lowers morale and impedes innovation.
Proactive leaders must prevent burnout to safeguard employees’ emotional well-being and ensure business growth. These seven strategies can foster resilience and cultivate a robust virtual work culture with long-term sustainability.
Does Your Business Need Edge Computing?
In today's competitive landscape, the right technology is critical for growth and efficiency. For years, cloud computing has offered businesses robust tools for data processing and storage. However, the very centralization that makes the cloud so valuable can also create challenges, including rising costs, latency issues and a dependency on constant connectivity.
As a result, business and IT leaders are increasingly exploring edge computing. Consider the benefits, challenges and key considerations that help leaders determine if it’s the right fit for their business.
Balancing Security and Customer Experience in Retail
Retail shrink is a huge and ever-growing issue. While retailers need to act fast to prevent billions of dollars in losses, their current solutions adversely affect shoppers — and may drive them toward e-commerce alternatives. How can companies overcome theft once and for all?
How to Identify a Scam Call
In today's fast-paced business environment, professionals are constantly bombarded with phone calls, emails and messages. Scam calls have become a growing concern, targeting companies with increasing sophistication. There are many ways to identify them and protect businesses from potential threats.
Recognize Suspicious Caller Behavior
Understanding common scammer tactics is the first step in safeguarding businesses. Here are some typical behaviors organizations should watch out for:
How to Implement Zero Trust for SMBs
Today’s digital landscape poses significant cybersecurity threats to small- and medium-sized businesses (SMBs). In the past, the castle-and-moat network security model — a protected perimeter to safeguard a company’s information and assets from cybercriminals — was sufficient. However, the rise of remote work and cloud-based applications calls for a zero-trust approach.
Zero trust is typical among larger enterprises and government bodies. Although SMBs can implement it, doing so may seem daunting. The following is an overview of the zero-trust security model, its importance and the steps brands must take to strengthen their online defenses.
How to Mitigate Insider Threats With Behavior Analytics
Insider threats can be challenging to deal with. Their prominence demands attention, but they can be hard to identify, and businesses don’t want to interrupt people’s work because of false positives. User and entity behavior analytics offers a solution.
What Is Behavior Analytics?
Behavioral analytics is a subset of machine learning focused on identifying how users or devices tend to act. In a security context, that means setting a baseline for normal behavior to detect suspicious activity.
How to Achieve Compliance in a Multicloud Environment
Regulatory compliance is an ever-evolving field for technology professionals. As cybercrime continues to grow, so do standards around acceptable data practices. This is a positive trend concerning cybersecurity and consumer privacy, but it can feel at odds with multicloud environments. Here are ways multicloud challenges regulations and strategies organizations can take to overcome compliance obstacles.
What Are the Implications of Quantum Computing for the Future of Data Security?
Quantum computing has the potential to change the data security landscape permanently. In as little as five years, it could make the most relied-upon encryption schemes ineffective — making businesses vulnerable to breaches.
Quantum Computing’s Impact on Data Security
Quantum computing can make some of the most common data security measures ineffective. While experts haven’t reached a consensus on how soon it will happen, many agree it will become an issue within the next few decades.