Organizational Behavior

The value of a proper PR in the startup launch is simply invaluable, however, even the best PR can’t spin a mundane startup entry in order to make it into something epic. For this to happen, your marketers need to have some decent source material. Needless to say, what better way to do so than to create a startup event that’s going to make a splash on its own. Apart from providing you with some impressive networking opportunities early on, it is also an incredible way to present your staff and your corporate values to the world.

So, you are a successful business person, you really like your job, and everything is going just peachy. However, it is perfectly natural for times to come when too many projects fall into your lap, things at the office go awry, or you have to deal with a personal issue that is hindering your work performance. This is when you’ll probably ask yourself a lot of questions, but the main one that you should be asking yourself is “Ok, what do I do now?”

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.

The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.

The disparity was due to a combination of four main factors (relative importance in brackets):

Ladies and gentlemen, let me paint a picture for you. The year is 1983 and you are a super fit, well geared, and highly trained ultra-marathon runner. You are getting ready for a 544 mile race from Sydney to Melbourne, Australia. You are mulling about with your peers, rubbing elbows with everybody who you know is at least as prepared as you are. You see an array of high end athletic brands on display. It is a stereotypical marathon.