Marketing

My question to Mozilla: Whose web is it anyway?

Mozilla, the makers of Firefox, just announced that they are looking to block in-page popups (also known as overlays). These are the kind of things that commonly interrupt you to ask you to sign up to newsletters or to 'Like on Facebook'. In-page popups are very different to the traditional (and much more intrusive) popups which all popular browsers now all block, something that isn't at all controversial.

How Does Instagram Increase the Online Visibility of Your Brand? Essentials You Must Know!

Instagram is the ideal social media networking site for uploading, sharing and editing photos, images, and even videos among the people who are close to you. Its popularity has grown by leaps and bounds in recent decades. However, as an enterprising entrepreneur who wants his or her online establishment to be a class apart in the marketplace, you want to know whether you need to maintain an active profile on this channel. After all, your sole objective to enhance the online visibility of your business website in an attempt to generate adequate revenues from the products you sell to the members of your target audience.

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring 1918 release

LONDON, 14 March 2018 – NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer.

Flamingo identifies 10 key signals of cultural disruption in latest report

Leading brand strategy and insight agency Flamingo has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come. Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of collective living arrangements; challenger banking; identity politics; and new mechanisms of selling via the increase of single product brands; all amid extraordinary levels of political, logistical and cultural uncertainty.

8 App Marketing Trends to Watch Out for in 2018

In many ways, 2017 was an exciting year when it comes to mobile apps development and marketing. Mobile apps graduated from being an optional investment to a necessity and now companies cannot simply afford to lose on sizable revenue generated by them. The number of free apps downloaded stands at mind-boggling 254 billion, which is enough to ring some bells. An important question to be asked here is that how is mobile app marketing shape up in the year 2018? Here is a detailed look at the trends to watch out for.

How to get Instagram followers to sign up for Email newsletter subscriptions

There is such a buzz about social media that often old tried and tested method like email are overlooked. While it is easy to label email as being old and cluttered, email gives marketers direct access to potential and actual customers. However, it can be quite difficult to continuously add to your list of email subscribers. It is in this context that Instagram with its 800 million-plus followers and the highest engagement level of all social networks can play a useful part.

Some useful techniques to harness the power of Instagram to add to your list of email subscribers include:

How to run frugal yet successful business

The main reason why individuals come together to form a business is the notion that they can earn more by working together rather than alone. Pooling resources are one of the means through which more work can be done, and reducing costs is the other. In this sense, frugality is the cornerstone of any business endeavor. Therefore, every successful company is by definition a frugal one as well. Does this mean that becoming frugal is an automatic process? Not in the slightest.

3 Smart Tactics to Make Your SEO Less Expensive

Most businesses understand that SEO can be long-drawn and ROI realization can be slow. However, because you need to invest quite heavily in the initial periods, you could very well see the ROI becoming negative. For many small businesses with limited resources, this can be immensely stressful. Unfortunately, spending less in the early stages can either leave you stuck with low-quality SEO professionals or simply prolong the agony of a negative ROI. Some suggestions on how you can slash the cost of your SEO campaign without spoiling your strategy.

Infographic: How Long Does It Take to Rank in Google?

A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors, etc. The graphic below may help you answer your questions.

This Infographic is courtesy of the The Website Group.

10 Questions to Ask an Internet Marketing Agency Before Engaging

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

  1. You want to work with a firm that's adept at increasing traffic to your website and converting that traffic into leads and sales.