Marketing

How to Make Your Office More Inviting

Most of the people nowadays spend much more time in the office than at home. If you’re an employee, you know how uncomfortable and tiring this can be. If you’re an employer, though, you may have wondered what you can do to make their time in the office more enjoyable for your employees. While it is a very good idea, it’s usually a bit vague. So, here are some suggestions to help you improve the work conditions for your employees.

Marketing Automation Survey Report: The state of adoption across UK, USA and EMEA

lresford, UK, 10th January 2019 - CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind.

The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the reality of adoption, with many citing platform complexities and a lack of good content as the barriers to success.

The War for Talent

4 Franchise Development Efforts that Increase Qualified Leads

Many franchisees heavily rely on existing brand reputation that comes with every established business in order to appeal to their target audience. The support and training that come with running such a business model also help generate the right traction for your branch, which often leads franchisees to a standstill when it comes to delivering new, advanced lead generation methods. It’s commendable that a franchisees along with franchisers work together to maintain brand consistency across the board while they keep appealing to the right audience – but innovation is still needed in order to increase the quality of those leads.

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

New York – December 13, 2018 -- Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. 

Qubit surveyed 417 U.S. residents just before the Black Friday weekend to obtain consumer insight and perceptions about the holiday shopping season. 

4 Important Reasons to Not Buy Facebook Likes

Facebook has been a great source for people who want to grow their business all around the world through social media. There are other mediums as well but Facebook has been the ultimate way of finding the right audience at the right time and in the right place. To build an audience on the social networking site buying can be a very great option which one won’t be able to resist. There is no doubt that everyone wants followers and likes on their pages that would help them get their audiences intrigued. This is the basic relationship building of the people with the page on Facebook.

Top 5 Link Building Mistakes to Avoid

Every business that wants to improve their SEO (search engine optimization) rankings will engage in link building. Link building is one of the most important SEO activities. According to Google, top-quality backlinks and content share the first place as being the most important ranking factors. High-quality backlinks can help businesses improve their website traffic, improve rankings and boost their conversion rate. However, creating such quality backlinks is no easy task and it certainly can't happen overnight.

What is Organic SEO? Important Things to Boost Organic Traffic

Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing, and website visitors are today more influenced by paid adverts that lead them to specific sites. It means that organizations are finding it difficult to generate organic traffic as more money goes to influential campaigns. This notwithstanding, it is still possible to make organic traffic and while at it convert some of your web visitors to customers.

Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

San Mateo, December 05, 2018 - Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.

Maintaining High SEO Rankings in the Competitive Digital Landscape

Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is challenging and requires a lot of effort, passion, and dedication. However, getting to the #1 spot on Google is only half the battle. The other half is, of course, maintaining your stellar rankings.

Here are a few steps you should take to stay competitive.