Experience Management

What You Need to Know About Event Transport Solution?

Be it a personal or corporate event, transportation management plays an important role in the entire event experience. For a local or a small event, it is possible for you to manage the transportation by yourself. But the problem arises when there is a big event, especially on a national or international level. For such kinds of events, the smooth management of transportation cannot be handled single-handedly. 

What can be the solution? Choose a professional team that provides event transportation solutions. It will help you have full control over your event, get equipment, goods, and guests on time and stay connected with the internal and external network for the event in an organized way.

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.

Five Types of Online Maps Your Site Visitors Are Looking For

There are many different reasons for adding an online map to your website. It offers visitors a point of reference based on location, weather or even geographic locations served. Some businesses benefit more from maps than others, and different types serve various purposes. 

There are around 30 million small businesses in the United States, with small-business owners earning about $50,347 per year. If your company has a brick-and-mortar location, office space or distribution area, then a map shows users exactly where your products are available or where to find you. 

12 Additions You Should Make to Your Business Site

Have you ever visited a website that created a strong impression and made you want to return again? What is that special formula that makes one site appealing and another boring? A basic website includes some features you'll see over and over again. You can expect a navigation bar, a footer and content. However, you can make a number of simple additions to a business website that enhance the user experience (UX) and help your site stand out from the competition.

Rallying cry needed to beat CX slump

New York, NY: 12 November 2019 - The gap between Customer Experience (CX) Leaders and Laggards is widening according to the newly published State of Customer Experience 2019 report. Many Customer Experience teams are struggling to prove the value of their programs, and investment is being threatened. The results of the survey indicate that in order to reverse the trend practitioners need to embrace both CX evolution and CX revolution.

WallDecaux and MMA Germany highlight the combination of Out of Home and Mobile marketing in new white paper

For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels.

Berlin, November 5, 2019 - How do you combine the two fastest-growing media channels of the year*, Out of Home (OOH) and Mobile? Outdoor advertising marketer WallDecaux, the German subsidiary of JCDecaux, and the Mobile Marketing Association (MMA Germany) answer this question in the first comprehensive white paper to explore the subject. Out of Home and Mobile addresses the many possible uses and combinations of the two media. It offers practical knowledge and answers the most pressing questions of marketing managers:

As high street shops close, retailers also fail to control online customer churn

London, UK, 22nd October, 2019: A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season. While 92% of digital teams are focused on business outcomes and an omnichannel experience that delights, 60% fail to measure customer churn - even though around one in three (30%) have an average drop off rate of 50% or more on online properties.

This follows recent reports that nearly 3,000 shops shut on UK high streets in the first half of this year and in July the proportion of all shops that are empty reached 10.3%, its highest level since January 2015.

Episerver Survey: Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020

Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments.

The Importance of Design in Storytelling

Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections. 

Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.