Experience Management

WP Engine Study Reveals Generation Z Lives Through Digital Experiences

LONDON - Dec. 5, 2017 - A new, national study commissioned by WP Engine and conducted by the Center for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 - 59, found that for Generation Z - those born from 1996 to the present - the digital experience is their human experience.

Handling Big Data with Salesforce Einstein - All that you wanted to know about it

Today’s digital world is all about Big Data. The cumulative figure of data is so large that trying to prove its enormity numerically would perhaps turn futile because people would find it difficult to comprehend the numbers. Instead, naming it, Big Data could make it easier to get some idea about its size. However, for those who would still be interested in numbers, it is worthwhile mentioning that according to IBM estimates every day we generate data amounting to 2.5 quintillion bytes, which is equivalent to 1018 bytes.

Four Reasons Why Your Business Needs an App

With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.

UK customer experience worsening as social media performance slumps

Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study, which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016.

Me, Myself & I: The Call for Individualized Customer Experience RealWire Tue, 10/24/2017 - 09:02

Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands.

Study: Strategies for Cross-Channel Business Success

Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. The October 2017-commissioned study, conducted by Forrester Consulting on behalf of Celebrus, identifies that despite 90% of surveyed firms saying that tracking customers is good for business, almost two-thirds are struggling to recognize customers across their digital touchpoints.

Infographic: Brands Failing to Deliver on Chat Customer Experience

Reading, UK – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of the Eptica 2017 UK Chat Study, released today.

Practical Approaches for Business Promotion through Social Media

Most of the individual business people are still not aware of the possibility of exploring social media for business promotion. However, many of the smart business owners are actively using social media and reaping the best results in:

  • Building loyalty and trust among the customers

  • Establishing business credibility

  • Attracting more leads and sales

  • Maintaining and ongoing relationships with the consumers online

  • Enhancing brand awareness

Advertisement