Experience Management

McKinsey Research: Only 15% of retailers surveyed have a fully implemented Personalized Marketing Initiative

New York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalized marketing.

SandSIV Announces Release Of Enterprise Customer Experience App For Salesforce

Zürich, 20th April 2017 - SandSIV, the European leader of integrated Customer Experience (CX) and Voice of the Customer (VOC) enterprise solutions, today announced the release of ECX for Salesforce, a powerful Customer Experience Management app which integrates SandSIV’s CX functionality into Salesforce’s operational environment. 

North Plains introduces NorthplainsNEXT

Cloud-based next generation platform is a new way to manage the lifecycle of visual brand assets.

TORONTO, ON, March 15, 2017 – North Plains has announced the launch of NorthplainsNEXT, a cloud-based content engagement platform which the company believes sets a new benchmark in managing visual assets. It delivers a complete, integrated solution for managing all interactions with content at every stage from ideation to distribution, overcoming the challenges of handling vast amounts of visual content in a multi-channel, ‘always on’ world.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Surviving The Conversation Age: 3 Ways to Speak Human in a Content-Crowded World

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

Study: The Black Friday Store Experience is Driving Consumers Online RealWire Tue, 11/01/2016 - 19:21

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience 

Huawei and Walkbase Launch Venue Crowd Analytics Solution

New product allows districts, malls, airports and exhibition venues to measure customer footfall and improve customer conversion

United Arab Emirates, Dubai - November 1, 2016 - At GITEX 2016, Huawei, a leading information and communications technology (ICT) solutions provider, and Walkbase, a leading venue IoT analytics platform provider, today announced a joint venue crowd analytics and marketing solution, which will allow venue owners across districts, malls, airports and other industries to optimize customer experiences.

Searchmetrics Content Experience Creates New Paradigm For Online Storytelling

Guided Creation and Optimization Helps Deliver Revenue-Producing Content

SAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.