Experience Management

eProseed TechForum: Managing the Customer Experience RealWire Thu, 06/14/2018 - 05:12

Conventional business strategies are being challenged by emerging companies, designed solely as digital businesses. These agile companies have created new markets by solving familiar pain points and are destabilizing industry giants, driving a wedge between those businesses and their customers. At the same time, customers have become more demanding and set new service standards, much different from those of 20 years ago.

Is SMS Marketing via Text Messages on The Rise for Businesses?

Many business owners state that SMS marketing is now becoming popular over email marketing when it comes to promoting goods and services. It is indeed an effective channel that has potential benefits, and this is why both small and large businesses across the world are opting for SMS marketing for their marketing and promotional needs.

Is SMS marketing on the rise- significant benefits of SMS mobile marketing campaigns

The following are the key advantages as to why SMS marketing campaigns are popular for businesses across the world-

Celebrus Optimizes Digital Marketing with Adobe Experience Cloud Integration

Sunbury-on-Thames, 8th May 2018: D4t4 Solutions Plc recently announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP). This release includes specific features for Adobe Experience Cloud users that enable enterprises to drive more value from their marketing cloud investment.

Streaming of experience data to augment behaviour data

Retail Contactability - The Definitive Dozen: Research report reveals top 12 UK retailers using optimal technology mix to deliver greatest customer contactability

New research from Yonder Digital Group has identified which top retailers are most successfully deploying contact technology and channels to make it easy for consumers to get in touch with them. The research analysed how readily UK consumers could get in touch with retailers via their preferred channel and evaluated how effectively customer contact technologies (including chatbots, livechat AI, FAQ engines, intelligent forms, live call routing, etc.) had been integrated to provide seamless customer service.

Celebrus Advances Customer Data Platform

  • Latest update consolidates Celebrus as enterprise CDP of choice for banking and insurance sectors
  • Integration with Adobe Experience Cloud augments leading digital marketing platform with streaming customer data
  • New Audience Segmentation feature enables advanced targeting of individuals even when they have left a site or app
  • Latest connector supports creation of Custom Audiences in Google and Facebook
  • Hadoop capabilities extended with enhanced support for Hive open-source data warehouse

NewVoiceMedia named in 2018 Inc. 5000 list of fastest-growing private companies in Europe

LONDON, 22 March 2018 – NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology, has been recognized in the 2018 Inc. 5000 list of fastest-growing private companies in Europe.

The 2018 Inc. 5000 Europe list serves as a unique report card on the European economy. Within an uncertain economic climate, latest aggregate revenue among the companies listed increased by €101.8 billion, nearly doubling aggregate revenue from 2013. The list features a group of thriving businesses growing at breakneck speed over the past three years.

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring 1918 release

LONDON, 14 March 2018 – NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer.

Four People-Centered Trends to Watch for in E-Commerce

To succeed in e-commerce, look for new ways to serve basic needs - David Mattin from TrendWatching told about 200 digital professionals at the Handelskraft conference in Munich, Germany. A seemingly simple statement, but as the lead trend spotter went on to show, innovation is about how we deal with emerging expectations. Look at how Uber has led us to expect one-touch service for getting from point A to B.

Mattin outlined four trends in e-commerce in his lively talk. Here they are in the order that the audience rated as important for their businesses.