Experience Management

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

New York – December 13, 2018 -- Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. 

Qubit surveyed 417 U.S. residents just before the Black Friday weekend to obtain consumer insight and perceptions about the holiday shopping season. 

New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year.

Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018.

Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds

New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change.

The Five Habits of Highly Effective Customer Experience Professionals Real Wire Tue, 11/13/2018 - 05:25

New York, NY: 13 November 2018: There are five key habits that successful CX professionals have in common, according to the newly published State of Customer Experience 2018 report. 

Confirmit’s Claire Sporton Recognized as 2018 CX Impact Award Winner Real Wire Thu, 10/04/2018 - 05:18

New York, NY: 4 October 2018 — Claire Sporton, Senior Vice President of Customer Experience Innovation at Confirmit, has been named a winner of the 2018 CX Impact Awards by the Customer Experience Professionals Association (CXPA). 

Vital FAQs That Will Help You to Land Your First UX Design Job

Even though you may have been learning the essentials of UX design studying offline or online, honing your skills and, developing a smart portfolio backed by a killer resume, you still need to get the all-important first job as a UX designer. The UX design sector is still very new and even employers tend to be somewhat confused by what it means and what they should be looking out for when hiring someone. The situation is sometimes compounded by the variety of terms that are often confused with each other.

Remarketing Triggers: How and why to opt-in for triggers?

Consumer psychology is fascinating to study! Studies show that users have to check a message several times. Only after that they are convinced to make a buying decision. It's rare that a new online visitor buys a product after viewing it for the first time. It’s known as an instinctive buy! Expert marketers are aware of that!

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines Real Wire Mon, 07/30/2018 - 10:41

London, UK – July 30, 2018 -- Episerver, the company transforming digital experiences, today announced its recognition as a Visionary in Gartner’s 2018 “Magic Quadrant for Personalisation Engines.”[1] Gartner analysed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that “marketing leaders can use this research to identify and evaluate personalisation solutions suited to their goals.”

Experimental marketing agencies are here for the long run -Adopt it for your business

Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential.

eProseed TechForum: Managing the Customer Experience

Conventional business strategies are being challenged by emerging companies, designed solely as digital businesses. These agile companies have created new markets by solving familiar pain points and are destabilizing industry giants, driving a wedge between those businesses and their customers. At the same time, customers have become more demanding and set new service standards, much different from those of 20 years ago.