Experience Management

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines

London, UK – July 30, 2018 -- Episerver, the company transforming digital experiences, today announced its recognition as a Visionary in Gartner’s 2018 “Magic Quadrant for Personalisation Engines.”[1] Gartner analysed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that “marketing leaders can use this research to identify and evaluate personalisation solutions suited to their goals.”

Experimental marketing agencies are here for the long run -Adopt it for your business

Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential.

eProseed TechForum: Managing the Customer Experience

Conventional business strategies are being challenged by emerging companies, designed solely as digital businesses. These agile companies have created new markets by solving familiar pain points and are destabilizing industry giants, driving a wedge between those businesses and their customers. At the same time, customers have become more demanding and set new service standards, much different from those of 20 years ago.

Is SMS Marketing via Text Messages on The Rise for Businesses?

Many business owners state that SMS marketing is now becoming popular over email marketing when it comes to promoting goods and services. It is indeed an effective channel that has potential benefits, and this is why both small and large businesses across the world are opting for SMS marketing for their marketing and promotional needs.

Is SMS marketing on the rise- significant benefits of SMS mobile marketing campaigns

The following are the key advantages as to why SMS marketing campaigns are popular for businesses across the world-

Celebrus Optimizes Digital Marketing with Adobe Experience Cloud Integration

Sunbury-on-Thames, 8th May 2018: D4t4 Solutions Plc recently announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP). This release includes specific features for Adobe Experience Cloud users that enable enterprises to drive more value from their marketing cloud investment.

Streaming of experience data to augment behaviour data

Retail Contactability - The Definitive Dozen: Research report reveals top 12 UK retailers using optimal technology mix to deliver greatest customer contactability

New research from Yonder Digital Group has identified which top retailers are most successfully deploying contact technology and channels to make it easy for consumers to get in touch with them. The research analysed how readily UK consumers could get in touch with retailers via their preferred channel and evaluated how effectively customer contact technologies (including chatbots, livechat AI, FAQ engines, intelligent forms, live call routing, etc.) had been integrated to provide seamless customer service.

Celebrus Advances Customer Data Platform

  • Latest update consolidates Celebrus as enterprise CDP of choice for banking and insurance sectors
  • Integration with Adobe Experience Cloud augments leading digital marketing platform with streaming customer data
  • New Audience Segmentation feature enables advanced targeting of individuals even when they have left a site or app
  • Latest connector supports creation of Custom Audiences in Google and Facebook
  • Hadoop capabilities extended with enhanced support for Hive open-source data warehouse