Experience Management

Infographic: Brands Failing to Deliver on Chat Customer Experience RealWire Wed, 09/27/2017 - 19:30

Reading, UK – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of the Eptica 2017 UK Chat Study, released today.

Practical Approaches for Business Promotion through Social Media Isabella Rossellini Mon, 09/18/2017 - 16:21

Most of the individual business people are still not aware of the possibility of exploring social media for business promotion. However, many of the smart business owners are actively using social media and reaping the best results in:

  • Building loyalty and trust among the customers

  • Establishing business credibility

  • Attracting more leads and sales

  • Maintaining and ongoing relationships with the consumers online

  • Enhancing brand awareness

Website Builder: The 2017 Marketing Mobile Infographic

It's not a secret. While digital marketing on the desktop remains an important channel, it is in the mobile arena where customers are increasingly present. Over the past few months, Megan Arevalo (Community Director for websitebuilder.org) has been persistent in her requests we take a look at an infographic her team built. She claims the graphic is "chalk full of relevant and new information about mobile marketing and it highlights what a powerful impact mobile marketing has on consumers and businesses alike". After taking a look at the graphic for myself, I have to agree with Megan.

Survey: 90% of IBM i Shops Recognize the Need to Introduce New Customer Engagement Channels

PETERBOROUGH, NH – June 27, 2017 – 91 per cent of IBM i users questioned in a new poll said offering a greater choice of ways in which customers could interact with their companies – such as web and mobile self-service – would help improve customer engagement, and over half (54 per cent) said they are planning to introduce new customer engagement channels within the next three years.

McKinsey Research: Only 15% of retailers surveyed have a fully implemented Personalized Marketing Initiative

New York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalized marketing.

SandSIV Announces Release Of Enterprise Customer Experience App For Salesforce

Zürich, 20th April 2017 - SandSIV, the European leader of integrated Customer Experience (CX) and Voice of the Customer (VOC) enterprise solutions, today announced the release of ECX for Salesforce, a powerful Customer Experience Management app which integrates SandSIV’s CX functionality into Salesforce’s operational environment. 

North Plains introduces NorthplainsNEXT

Cloud-based next generation platform is a new way to manage the lifecycle of visual brand assets.

TORONTO, ON, March 15, 2017 – North Plains has announced the launch of NorthplainsNEXT, a cloud-based content engagement platform which the company believes sets a new benchmark in managing visual assets. It delivers a complete, integrated solution for managing all interactions with content at every stage from ideation to distribution, overcoming the challenges of handling vast amounts of visual content in a multi-channel, ‘always on’ world.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

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