Email

Facebook and web lead the way for UK customer experience - email and Twitter lag behind Real Wire Thu, 03/21/2019 - 08:42

Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.

While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical sourcing policies in 17 minutes, yet another took 50 hours.

The importance of subject lines in email messages for marketing

The primary responsibility in email marketing is to create a subscriber list that helps to connect with the targeted audience willing to click on your emails. It is also your responsibility to improve the value of email communications. Email marketing success depends on two crucial factors. The first is composing the right kinds of email messages that catch the eye and appeals to the mind.

How to get Instagram followers to sign up for Email newsletter subscriptions

There is such a buzz about social media that often old tried and tested method like email are overlooked. While it is easy to label email as being old and cluttered, email gives marketers direct access to potential and actual customers. However, it can be quite difficult to continuously add to your list of email subscribers. It is in this context that Instagram with its 800 million-plus followers and the highest engagement level of all social networks can play a useful part.

Some useful techniques to harness the power of Instagram to add to your list of email subscribers include:

Europe's GDPR - What Is It & How Does It Affect Email?

One of the things we really strive to do in the Enabler team is keep our clients up to date with the latest goings on in the world of email. Sometimes this is a really fun job, and we get to send around well designed emails or provide updates on the latest coding techniques. Sometimes however, we need to make sure everything we and our clients are doing is in line with the current laws and regulations - *cue sirens*.

In March 2018, the General Data Protection Regulation (GDPR) will come into effect, and I’m here to tell you what it is, why it affects you, and if there’s anything you need to be doing before GDPR comes into effect. 

How can you recover a business with email marketing?

Today, the World Wide Web has taken an enormous toll in today's life, and the old methods of communication have been replaced thoroughly with emails, messages, Twitter, etc. With the continuous time, more and more plans are coming up to make our life easier. However, our affinity towards the use of email for communication can never be replaced. As per the studies, it has been found that every 9 out of 10 people have an email address. Some people possess email addresses, but they prefer not to use it much. Still, we can say that email is an effective mode of communication today.

SendGrid Improves Email Marketing Editor Experience

While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.

Ransomware Delivered by 97% of Phishing Emails

PhishMe Q3 Malware Review finds encryption ransomware has hit record levels, while ‘quiet malware’ remains a significant threat

LEESBURG, VA – November 17, 2016: PhishMe Inc., the leading provider of human phishing defense solutions, released findings today that show the amount of phishing emails containing a form of ransomware grew to 97.25 percent during the third quarter of 2016 from 92% in Q1. Remaining at the forefront is the Locky encryption ransomware, which has introduced a number of techniques to resist detection during the infection process.

Laura Scott on Email Etiquette

Laura Scott posted her 9 best practices and things to avoid when it comes to e-mail. We followed some of these rules a decade ago, but a good reminder is always appreciated. Laura doesn't mention anything about not using all CAPS in an e-mail and I assume that's because if you don't know that rule by now...nine rules is beyond your grasp.

My favorite rule to follow is number 3:

Write your response above the quoted text.