Content Strategy

How To Create Content For SEO Link Building

If you are familiar with SEO practices then you know how important high-quality content is. In that case, you are also aware that it is no small feat. What you come up with has to be something unique, that one has written before, and it needs to have a strong strategy behind it. Building top-notch and diversified backlinks is extremely beneficial, but the majority of SEO practitioners is well-aware of the dark side of the link building game – the black-hat link building practices. This is why a good strategy such as guest blogging often gets a bad rep because people focus more on boosting their rating than actually coming up with great content.

Keyword Research Tools That Entrepreneurs Can Use to Boost Startup Visibility

When startups are established, the pressure is on them from the very beginning to become profitable. While entrepreneurs may have an idea that’s truly brilliant they may not be too savvy about how to ramp up their online visibility to attract more website visitors and ensure the desired sales revenues. A quick look at some of the best keyword research tools that entrepreneurs can use for SEO:

Google Keyword Planner

Kickstarting your SEO content strategy: the secrets of success no one has told you before

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

How Can a Domain Name Affect Your SEO

Online businesses and the entire market have expanded and evolved quite a lot over the years. The power of search engines has grown quite significantly and if you want your website to make a difference and use its maximum potential, you simply have to think about SEO. Naturally, there are loads of tips and tricks for better SEO out there, but we’ve focused on one of the most common questions people ask about SEO and professional web design. That question is – can a domain name affect your website traffic?

Study: How Mobile Marketers Can Win on Google Page One with Universal Search

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.

My 2018 Digital Projects

Two years ago, I made an attempt to distance myself from CMS Report. The ability to shutdown ten years of work proved more difficult than I thought so I eventually compromised by rebranding the site to socPub. Since then, I've been working on a number of additional side projects. I'm still trying to throw new ideas against the wall and see which ones stick. 

For those curious, these are the personal projects I'm working on for 2018:

Infographic: How Long Does It Take to Rank in Google?

A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors, etc. The graphic below may help you answer your questions.

This Infographic is courtesy of the The Website Group.

Top 4 Strategies That Will Improve Your Online Ad Buying Program

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.

Introducing CMS Report "Lite"

Earlier this year we rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.

CEO Corner: Harnil Oza on Social Media Marketing - How It Is Done

So you have gone through the rigorous, time-consuming and very expensive cycle of idea generation, coding, design, app testing, etc., and have created an app that you hope would “break” the Apple App and Google Play Store when it is launched. Congratulations! You have done a great job. However, you must remember that creating the first part of the app development process. The other part (which is even more important) is ensuring that you publicize the app so that more people will see and use it. The goal is to make your app stand out from among the millions of apps on the various app stores.