Content Strategy

A few months ago, I had a problem. After eight years of non-stop writing, I found myself exhausted of all enthusiasm to blog. Let me tell you, it's a sad day in Web City when an advocate for content management systems has no real desire to author new content. I was also questioning in this age of "always on" social media whether the traditional blog had lost value not only to me but my readers. If content is no longer king, why should I spend so much effort creating new content? So as summer approached, I decided to take a break from blogging.

Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren’t aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.

As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium.

You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.

Organizations are investing time and resources to make the intranet (CIGNEX Datamatics can help) their central destination for all their employee needs. The intranet not only serves as a destination for knowledge management, but also helps to connect employees across all departments. This platform has emerged as a powerful communication tool for internal communications and adding newer dimension and functionalities to cater to all employee needs. 

So, what is the secret of keeping intranet dynamic and interesting while making it easy to use?

But ‘keyword domains’ are less important according to a comprehensive analysis of factors that correlate with ranking highly in Google US searches in 2013

Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares. While having a relevant keyword in the web site domain name or web address now seems less closely linked with high rankings according to new research. And while pages with higher quality content rank better, top brand web pages apparently continue to automatically rank in top positions without obeying the same rules as other sites.

On my "to-do list" is a mention of the availability of my In the Spotlight segment online as well as the rest of the May 2013 CMS-Connected show. One of the nice things about participating on this show with hosts Tyler Pyburn and Scott Liewehr is the chance to get to spread my wings to new CMS territory. Specific to this show, I had the opportunity to review Bridgeline Digital's iAPPS Product Suite for the very first time. Once I had a chance to get a demo and do some homework, I found I was quite impressed with this content management platform.

"Longer, richer pages are more expensive to create, but our data shows that as the quality of a page increases, its effective revenue decreases. There will have to be a pretty significant shift in traffic to higher quality pages to make them financially viable to create."

- Paul Edmonson, HubPages CEO, Interviewed in Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson,  Search Engine Land, February 26, 2013