Now What? Conference 2014 Returns to Sioux Falls

You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.

If Sioux Falls, SD is less than a day's drive, I encourage you to go to this conference. The conference and various workshops will be held on April 23rd and April 24th. Created by Blend Interactive, the conference promises to bring together web and marketing professionals from across the region. Something that rarely happens in our region, you will hear some of today’s leaders come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.

Now What? Conference 2014 packs two days full of smart talks and workshops from smart people. Workshops will focus on real-world tasks and governance methods, while the main conference will give you the tools and the inspiration to fuel change and progress within your organization.

Last year's event was a rousing success, with hundreds showing up to learn from some the country's best speakers. This year's looks to be even bigger, with co-keynotes from two of web's biggest names: Brain Traffic's Kristina Halvorson, co-author of Content Strategy for the Web, and Bond Art + Science's Karen McGrane, author of Content Strategy for Mobile.

The two-day conference will be located at the Washington Pavilion, kicking off Wednesday, April 23, with a full day of workshops, followed by a full-day conference in the Belbas Theatre on Thursday, April 24. Speakers for the event include experts in post-launch marketing and web governance, focusing on everything from setting up a company's content workflow to helping untangle the messy world of web analytics, including:

  • Karen McGrane, Managing Partner at Bond Art + Science
  • Kristina Halvorson, Founder at Brain Traffic
  • Deane Barker, Partner and Director of Business Development at Blend Interactive
  • Jarrod Gingras, Analyst and Director of Advisory Services at Real Story Group
  • Jeff Cram, Co-Founder at ISITE Design
  • Jeff Sauer, President at Jeffalytics
  • Jeff Eaton, Digital Strategist at Lullabot
  • Corey Vilhauer, User Experience Strategist at Blend Interactive

Workshops are almost filled, and the full conference is selling well. Tickets are currently on sale, and include lunch and admittance to a special attendees-only after-party. For more information on the conference or to register tickets, visit the website.