Content Strategy

As they become increasingly digital, enterprises are recognizing the central role of content in supporting their underlying business goals.

If your content marketing initiative isn't working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don't know how to go about establishing a successful program.

Bedrock Data Will Sync and Automatically Update Data From Services Like HubSpot, Marketo, Mailchimp, Cvent, Salesforce, SugarCRM and More

Boston, MA (April 14, 2015) - Boston-based Bedrock Data™ today announced the launch of its data integration platform for businesses, along with $3.11 million in Series A funding led by .406 Ventures. This announcement marks the official launch of the company after over a year of development, testing and customer on-boarding.

Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue.

In Chris Lucas' article, 5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.

This infographic is provided by Formstack. Clicking on the infographic will take you to a fuller size image.

By Chris Lucas, VP of marketing, Formstack

According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

You've done it. With the help of developers and advisors you brought your website online and proved if you build it, they will come. But it's never that simple. You now face an unforeseen challenge after launching your new website. Once you customers visit your site, how do you keep them coming back for more? The answer to this question is exactly what the Now What? Conference 2015 is all about. The Now What? Conference is two days of smart talks and workshops from smart people, all focused on keeping your website up-to-date post-launch.

Content marketing is everywhere. You’ll be hard-pressed to find a marketer who isn’t seeing the impact of content marketing on their discipline.

Content Marketing is Growing. Fast.

Whether they’re B2B businesses, B2C businesses or even government agencies and nonprofits, enterprise sized organizations are going digital, and finding their online publishing needs looking increasingly like the needs of digital publishers.  

Free Webinar Highlights Findings of Searchmetrics’ Google UK Rank Correlation and Ranking Factors 2014 study

London – 11 December, 2014 - A new UK study from Searchmetrics, the leading global enterprise search experience optimisation platform, highlights four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches. The findings emphasize the need for relevant content that comprehensively covers the topics that target audiences are searching for, as well as the importance of a strong technical site architecture, backlinks from other sites and visibility on social media.

Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study