Marketing

CleverTouch Marketing named B2B Marketing’s MarTech Consultancy of the Year

  • Hampshire-based Marketing Technology Consultancy continues 10th anniversary celebrations with two nationally recognised awards in two months

Alresford, UK, March 27th, 2019 – CleverTouch Marketing, Europe’s leading Marketing Technology consulting and service provider, today announced that it was named MarTech Consultancy or Integrator of the Year at the inaugural 2019 MarTech Awards, hosted by leading resource provider B2B Marketing.

The award celebrates CleverTouch Marketing’s consultancy work for over 400 customers –– in particular the deployment and ongoing management of Marketing Automation for global IT services and solutions enterprise provider, Fujitsu.

Winners Announced at 2019 Influencer Marketing Awards

Over 270 attended the inaugural awards ceremony

Wednesday 27th March 2019: The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the last year, has announced its winners in London. With senior representatives from the industry's leading agencies, brands, influencers and technologies in attendance at the Sheraton Grand, the winners of all 24 categories were celebrated on Tuesday night; with the Grand Prix award being awarded to MSL UK & Renault’s year-long ‘#BehindCarDoors’ campaign.

How To Create Great Brand Merchandise

Brand merchandise is the essence of marketing. Not only is this a great way to promote your business and get your name out there, but it’s also a great way to make some money. Regardless of what kind of business you’re in, brand merchandise is your key to showing off your creativity and creating something amazing. Of course, to create amazing brand merchandise that will sell, you’ll need to know how.

Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

Frankfurt, 13 March 2019: The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, today announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.

Ecommerce and digital marketing companies battle for the digital consumer in ‘an Amazon world’

London, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions adviser, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion.

A first: Leadmark AI Platform provides precise response forecast for ad campaigns

Machine learning technology predicts results for brands in real time

A new artificial intelligence platform offers a solution to the perennial problem of flawed calculation of campaign effectiveness, effectively eliminating the chronic conundrum of budget wastage. Leadmark, an AI marketing platform, provides internationally an effective solution that steers ad spend to the optimum promotion channels, while simultaneously measuring ROI to be attributed to sales or other response KPIs. The results provided have an accuracy rate of at least 75%, often nearing 90%. Crucially, by using advanced attribution technology it offers same day optimization and predictions. 

SEO Blogs To Go Through For Boosting Website Ranking In 2019

As technology is always on the verge of change, reading some blogs can be one best way to stay updated on some of the latest SEO strategies. If you are actually looking up for some ways to grow your SEO game in this year 2019, then going through some points might work out just perfectly for your use. The market houses some of the best SEO blogs and from notable platforms, which you can easily go through and get in touch with the best response as targeted under this belt for sure. So, go through some of the blogs and that might help you get some ideas covered well.

Google Search Blog:

7 Marketing Trends You Should Consider for Q2 and Q3

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.

Study: Social media has the least influence on retail technology purchases

London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting phase, making it the most influential content type.