Marketing

SEO Blogs To Go Through For Boosting Website Ranking In 2019

As technology is always on the verge of change, reading some blogs can be one best way to stay updated on some of the latest SEO strategies. If you are actually looking up for some ways to grow your SEO game in this year 2019, then going through some points might work out just perfectly for your use. The market houses some of the best SEO blogs and from notable platforms, which you can easily go through and get in touch with the best response as targeted under this belt for sure. So, go through some of the blogs and that might help you get some ideas covered well.

Google Search Blog:

7 Marketing Trends You Should Consider for Q2 and Q3

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.

Study: Social media has the least influence on retail technology purchases

London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting phase, making it the most influential content type.

Study: Online fashion shoppers now spend more on mobile than desktop: 46% vs 44%

New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimizing the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made a purchase. 

These are the key findings of a new global study of ecommerce in fashion from Nosto, the ecommerce personalization and retail AI platform. The research is based on an analysis of 1.2 billion visits to fashion ecommerce websites globally over the whole of 2018. 

Marketing Automation Survey Report: The state of adoption across UK, USA and EMEA

lresford, UK, 10th January 2019 - CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind.

The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the reality of adoption, with many citing platform complexities and a lack of good content as the barriers to success.

The War for Talent

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

New York – December 13, 2018 -- Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. 

Qubit surveyed 417 U.S. residents just before the Black Friday weekend to obtain consumer insight and perceptions about the holiday shopping season. 

Top 5 Link Building Mistakes to Avoid

Every business that wants to improve their SEO (search engine optimization) rankings will engage in link building. Link building is one of the most important SEO activities. According to Google, top-quality backlinks and content share the first place as being the most important ranking factors. High-quality backlinks can help businesses improve their website traffic, improve rankings and boost their conversion rate. However, creating such quality backlinks is no easy task and it certainly can't happen overnight.

Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

San Mateo, December 05, 2018 - Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.

How & Why Call Center Software helps Businesses Grow in the US?

If your business strategies and marketing plan are perfect but there is no virtual call center in place, you are missing an important platform. A communication system is one of the most common aspects that businesses pay utmost attention to while planning their marketing and business strategies for the long run. They often neglect the worth of call center software in this process.