Marketing

Redgate Software demonstrates ethical selling approach with two big wins at the BESMA Awards

Redgate Software demonstrates ethical selling approach with two big wins at the BESMA Awards

Cambridge UK, Tuesday 27 November 2018 – The recent British Excellence in Sales Management Awards saw Redgate Software doubly rewarded for its efforts in instilling an ethical sales culture. The leading Microsoft data platform tools vendor won gold in both the Sales Director and Key Account Manager of the Year categories.

Maintaining High SEO Rankings in the Competitive Digital Landscape

Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is challenging and requires a lot of effort, passion, and dedication. However, getting to the #1 spot on Google is only half the battle. The other half is, of course, maintaining your stellar rankings.

Here are a few steps you should take to stay competitive.

Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds

New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change.

CleverTouch Marketing Awarded 2019 ‘Best Company to Work For’ Accreditation

  • Alresford-based company awarded two-star accreditation by Best Companies

Alresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.

The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several factors, including employee feedback and engagement, salaries, company benefits and charity work, among others.

The Five Habits of Highly Effective Customer Experience Professionals

New York, NY: 13 November 2018: There are five key habits that successful CX professionals have in common, according to the newly published State of Customer Experience 2018 report. 

The study is one of the most comprehensive global surveys of CX practitioners and was carried out by Confirmit in partnership with Engage Business Media. The resulting report, the State of Customer Experience report analyses the factors that define leaders and laggards in CX across different industries, and across B2B and B2C markets. The results show that leaders share common attributes which are critical in driving CX success, increased investment and customer-centricity.

How ORM Is Redefining SEO (And How to Do It Right)

Online reputation management (ORM) has become a true buzzword recently, but there are still numerous misconceptions about it. ORM is complex and contains a wide range of practices that shape the public perception of your brand. And, apart from your branding efforts, they may also impact your SEO.  

Let’s see how ORM is redefining the digital marketing landscape and how to get the most out of it.

Why Outdoor Marketing can be Beneficial for Your Business

When it comes to marketing, there is no single “golden formula” for success. Your business needs good marketing, if you’re striving for success, however, marketing is a broad term, and it asks for some serious investment of both your time and your resources. In this article, we will talk about outdoor marketing, and how it can affect your business in the most positive way possible.

5 Marketing Tips to Keep in Mind When Starting a New Business

It’s the dawn of the entrepreneurial age, and as global economies are, for the most part, digging themselves out of the proverbial dirt, we can see new business ventures popping up all across the online and offline realms. This opportune growth environment has prompted aspiring entrepreneurs to launch their own companies in search of entrepreneurial superstardom, yet that doesn’t mean that long-term success comes easy in the overly-competitive business world – quite the contrary.

In the Company of Huskies scoops Top Industry Awards

Agency wins big at ADFX, Kinsale Shark Awards and Checkout National FMCG awards

In the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.

Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story of how a bespoke Irish campaign rescued the Nissan Micra brand in a declining car market.