Marketing

5 Marketing Tips to Keep in Mind When Starting a New Business

It’s the dawn of the entrepreneurial age, and as global economies are, for the most part, digging themselves out of the proverbial dirt, we can see new business ventures popping up all across the online and offline realms. This opportune growth environment has prompted aspiring entrepreneurs to launch their own companies in search of entrepreneurial superstardom, yet that doesn’t mean that long-term success comes easy in the overly-competitive business world – quite the contrary.

In the Company of Huskies scoops Top Industry Awards

Agency wins big at ADFX, Kinsale Shark Awards and Checkout National FMCG awards

In the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.

Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story of how a bespoke Irish campaign rescued the Nissan Micra brand in a declining car market. 

Confirmit Announces Inaugural AIR Award Winners

Market Research businesses recognised for innovation and excellence

London, UK, Oslo, Norway and New York, NY - 25 September 2018: Confirmit today announced the winners of the 2018 AIR (Achievement in Insight and Research) Awards. The company inaugurated the AIR Awards this year to recognise Confirmit customers who are driving forward the Market Research industry by innovating and delivering insights that enhance business performance.

The five SEO mistakes that have taken expert digital marketers down as well

Digital marketing is a lot like playing poker. The first-timers always find some luck, the beginners keep struggling and only those who know the game win by the end. Just like in a game of cards, everyone, even the experts, make mistakes in SEO. Search engine optimization is not as complicated as most people deem it to be. It is the art of achieving the perfect balance of usability, information, and visibility. Well, there are over 200 ranking signals, and that is what leaves room for errors. 

Hidden Benefits of Promotional Products in 2018

In 2018, a lot of Australian entrepreneurs tend to turn a blind eye towards all the benefits of traditional marketing. Sure, online presence is more important than it ever was before, however, there isn’t a single reason why this would make traditional marketing techniques obsolete. In fact, in a scenario where a growing number of small businesses deliberately ignores promotional products, you may decide to use them in order to create a clear distinction and even gain a competitive edge.

Six Essential Benefits Of Hiring The Right SEO Company

If you are new to the digital marketing space, you may be uncertain of whether to hire an SEO agency or not. In this era, having a web presence is important because it ensures that you keep up with your online clients. With billions of people using the internet every day, having a website for your business means that you can reach out to these potential clients. A Search Engine Optimization company will ensure that your website is optimized so that you can get more traffic, more conversions, and increased sales.

CIM Digital Summit 2018 tackles the key issues facing marketers today

  • Marketers from Royal Mail, SORTEDfood, and Lonely Planet to discuss new ways of interacting with customers and addressing changing consumption patterns
  • Marketing leaders to debate how to take advantage of the challenges facing the industry, such as Brexit, mistrust, fake news, new technologies and brand transparency
  • The flagship marketing event will launch new research on the digital skills gap and advise marketers how to address gaps in their knowledge

On 20 September, the CIM Digital Summit 2018 will welcome delegates from a

Are You a Digital Marketer? Here are 5 Features to Identify When Searching For the Best Reporting Software for Your Clients

Digital marketing is an amazing frontier with numerous opportunities for growth and expansion. If you are in the digital marketing space, then there’s no doubt that you’re aware of the constant need to keep your clients updated on the progress and results of the various marketing strategies that you have helped them to develop. For instance, Google AdWords is one of the most widespread methods of digital marketing which allows your client to reach an immense audience all over the world.

Search Engine Marketing- Maximizing on the Reach and Potential of SEO

Many businesses and brands are aware that they require SEO to enhance their digital output along with the benefits they can get when professionals implement SEO work on their behalf. Search engine optimization is well known for improving the overall visibility of websites but it also offers other valuable aspects. There are several reasons why any type of business, regardless of the size or industry, needs to consider SEO as a way to take their venture to the next level.

Organic Search and Online Traffic