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Meta wins 2022 UK ecommerce advertising crown, but dominance is slipping

3 years ago By Real Wire

UK online retailers spent 16% of their annual advertising budget in November, with slightly higher levels expected in December, according to data from Juni

Gothenburg/London Wednesday 14th December 2022: Today, it's been revealed that the 2022 advertising platform of choice for UK online retailers was Meta. Data released by Juni, the financial platform built for ecommerce, has shown that 65% of UK ecommerce ad spend went on Meta owned networks Facebook and Instagram, 22.9% on Google and 4.3% on TikTok in 2022. However, Facebook and Instagram’s position has eroded over the year, falling from 70.5% in January to 60.9% in November.

The battle of the platforms

business-tech-growth

These Are the Top Tech Upgrades Your Business Needs to Make in 2023

3 years ago By Eleanor Hecks

Most small business owners know how important technology is to their business. It allows them to compete with further-established organizations and achieve more growth. Yet, budget constraints often keep business owners from investing in the latest tech. 

Instead of investing in every innovation, consider optimizing your budget by focusing on your business's most important tech upgrades.

lasers-technology-manufacturing

How Laser Technology Is Reshaping the Manufacturing Industry

3 years ago By Eleanor Hecks

Lasers are used for many different purposes in the modern world. They can reduce the appearance of scars and fine lines, etch on almost any type of material, help surgeons operate and also speedup and produce better quality industrial goods.

The cost of lasers was once so prohibitive that only the largest factories were able to experiment with them. However, the prices keep coming down as the technology becomes more commonplace. Laser technology is now within the reach of smaller manufacturing facilities. 

Redgate expands its support for teams working in multi-database environments in 2023 with stream of major product releases

3 years ago By Real Wire

Redgate Software, the leading database DevOps solutions provider, announced today a series of upcoming releases which will help organizations and businesses standardize and streamline cross-database development. Prompted by the growing use of different database types within IT departments and the increase in Open Source adoption, the move will reduce the difficulties faced when managing the development and deployment of changes across multiple database platforms at the same time.

Cloud, Advanced Redaction and Experience-focused Search Will Be the Key Knowledge Management Capabilities Professional Services Firms Will Seek in 2023

3 years ago By Real Wire

Cloud, Advanced Redaction and Experience-focused Search Will Be the Key Knowledge Management Capabilities Professional Services Firms Will Seek in 2023

 

Javier Magaña García, Chief Technical Officer at Lexsoft Systems, offers his views on the drivers of knowledge management (KM) in the professional services sectors in 2023:

 

·         Firms will make knowledge management migration to the cloud a functional priority

 

Inflation hits Cyber Weekend 2022 with goods rising and sales slipping

3 years ago By Real Wire

New York, December 1, 2022 - Nosto, the leading Commerce Experience Platform (CXP), has released its annual Black Friday Cyber Monday (BFCM) 2022 data.

Analyzing more than 107 million website visits to 1,269 online stores during the BFCM weekend that use Nosto’s CXP (which includes merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific), they found that, while the BFCM weekend saw encouraging year-over-year growth in overall traffic (global +5.4%, NA +12.5%), sales (global +8.9%, NA +14.7%), and average order value (global +6.2%, NA +10.6%), inflationary pressures pushed the average selling price up (NA +8.5%), dragging down unit sales year-on-year (global -4.8%, NA -9.3%)[1].

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