Latest

2 July 2018 – WatchGuard® Technologies’ latest Internet Security Report reveals that 98.8 percent of seemingly common Linux/Downloader malware variants in Q1 2018 were actually designed to deliver a popular Linux-based cryptocurrency miner. This is just one of several signs that malicious crypto-mining malware is becoming a top tactic among cyber criminals. The report details delivery mechanisms for these crypto-miner attacks and explores other prevalent security threats targeting small to medium sized businesses (SMBs) and distributed enterprises.

Brands and brand consciousness are the two things which will always be in the discussion. That’s because however against or skeptic you may be about a brand or selection of a brand, it’s their presence only, which creates a benchmark for ideal comparison of quality between different products or services. Therefore, companies would always strive to stay ahead in branding to make their mark in the minds of consumers. The most noticeable trends seen in companies for branding in 2018, which are inspiring for the newcomers as well, are discussed below.

1. How authentic is the Brand?

Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential. Today, experiential marketing defines the way brands interact with their target audience during their daily marketing activities and promotional campaigns.

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

Maidenhead, UK – June 27, 2018 – Flexera, the company that’s reimagining how software is bought, sold, managed and secured, today released Vulnerability Review 2018: Top Desktop Apps, part of the annual report series from Secunia Research at Flexera. This new edition focuses on heavily used desktop applications, which can be easily breached through the Internet. The report reveals the biggest risks, so IT can create a plan to prevent attacks – protecting systems and employees. It also serves as a guide for security patching, helping pinpoint what’s most important and requires immediate action.