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New Searchmetrics Study Reveals the Secrets of Success on Baidu, China’s Top Search Engine

Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube

75% of websites ranked in the top ten positions on Baidu are .com sites (not the Chinese .cn or .com.cn)

Using exact match keywords is NOT important for Baidu search success

Learning to live with the Russian personal data law

Moscow, Russia: Linxdatacenter, an international provider of data storage, cloud and telecom solutions, released a guide for foreign companies operating in Russia on legislation regarding storage of personal data.

The Russian market holds major potential for foreign companies. But because of myths about the market and inaccurate views of the risks involved, they often see compliance with local legislation on personal data – a challenge for any business concerned with reputation and future growth – as complicated and costly.

MMA Germany Announces the Mobile Video Checklist

A marketer’s guide to mobile video ad success

Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on the wall — mobile marketers must master mobile video.