Content Management

socPub in the Slow Lane

I'm a one-person show when it comes to managing, editing, and maintaining the content found at socPub. A year and a half a ago, there was a lot of unknowns when I rebranded CMS Report into socPub. Today, I'm happy to report that the number of readers that visit the site daily have stabilized. When we receive a unique and exceptional article, almost immediately the published article becomes popular and attracts a number of new visitors to the site.

Is your website ready for the 2018 market?

Several digital marketers and website owners say that their website is optimized for Google. Are you one of them? When was the last time you visited your SEO strategies and compared them to the 2018 guidelines? To think of SEO as a one-time practice is a cardinal sin for digital marketing experts. Revisiting optimization strategies and tactics require us to locate the different factors that act as ranking signals for Google. Considering 200 individual factors contribute to SEO and page ranks, it would be a Sisyphean task to compare and weigh our SEO techniques each time.

Top 10 Questions to Ask While Hiring an SEO Consultant

We all know what role SEO plays when it comes to ranking a website on Google’s first page. Here professional help is a must. In fact, hiring the services of a reliable and experienced SEO consultant makes sense. But as today such consultants are available in plenty, so you need to be extra careful while hiring their services. To make your hiring process simpler below is a list of pointers that you need to consider.

Questions to Ask

Reasons to Get an Expert to Optimize Your Business Website

In a world where consumers start their shopping by checking online, you want your business to be highly visible. The internet opens up your business not just to local competitors, but also to other global businesses selling your type of products and services. Your focus when it comes to online matters is to have a website that draws in the right target market that will convert into many sales for you.

Top Tips For Naming Your Intranet

Choosing the right name for your intranet can actually have a significant impact on the way your employees utilise and interact with the system.  Just putting your company logo on your platform will inevitably lead to your users calling it ‘the intranet’, which is so uninspiring it will ultimately lead to your company intranet being perceived as just another system your employees have to use.  To really promote the usefulness of the system and drive engagement, your employees need to genuinely want to visit your intranet because they find it informative, fun and inspiring.

Five Ecommerce Platforms to Power Up Your Online Business

Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines

London, UK – July 30, 2018 -- Episerver, the company transforming digital experiences, today announced its recognition as a Visionary in Gartner’s 2018 “Magic Quadrant for Personalisation Engines.”[1] Gartner analysed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that “marketing leaders can use this research to identify and evaluate personalisation solutions suited to their goals.”

Bluehost or HostGator: Which one is the right choice for your WordPress site?

Hundreds of web hosting providers compete to offer the best hosting services for WordPress. It makes picking the right one for your site challenging unless you are sticking to the most famous names of the hosting world. Bluehost and HostGator are the two top favorites among website owners and blog managers around the globe. In fact, two of the biggest names belong to the same mother company. Most of their services are comparable, but there are a few distinctions that set their services apart.

Five Reasons Why Some Company Intranets Fail

Every company that deploys an intranet solution does so with the best of intentions.  The purpose of any company intranet is to make internal processes smoother within the organization, enabling better communications and efficient management of content.

Whether your organization is looking to provide easier access to resources, improve collaboration and internal comms with employees, or boost engagement and productivity levels, every intranet solution ultimately has objectives to meet.