March 2020

Virtual assistants have been incorporated into customer service applications and web pages, including technical support, product sales, or while receiving assistance during a purchase process. We currently experience virtual assistants without knowing it when we communicate with airlines, banks, social networks, insurance, or tourism companies.

Machines (software) are able to incorporate user interaction into their functions and learn about their needs on the fly. They achieve this by recognizing the same user, along with their emotions (joy, frustration, anger, disappointment, doubt) even better than many people by studying not only the tone of their voice but also the posture and gestures.

A landing page appears when a user clicks on organic or paid search results. These pages usually have a specific purpose. As such, they should include a strong call-to-action, user-centric design, and simplified navigation. However, in today’s hyperconnected era, just designing a landing page is not enough. With the rise of mobile searchers, you will need to optimize it for smaller screens, as well.

In this article, you will learn why optimizing landing pages for mobile is important and how to do it right.