The Rise of a New Analytics Hero in 2022

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s actually something much more interesting happening that’s going to change everything in the analytics world: the rise of a new hero, the software developer.

If the past is any indication of the future, then what we are seeing is a major transformation unfolding across every industry: a changing of the guard, so to speak, of the ones who are creating value from data.

Why IoT Will Grow Even More in 2022

As years pass, technology becomes more advanced and more industries can benefit from using these technologies. Some examples include artificial intelligence (AI) and machine learning, which have caused significant shifts in the way companies operate. 

One technology becoming more prevalent in tech and manufacturing is the Internet of Things (IoT). It’s a popular topic of discussion, and as 2022 is just around the corner, it’s interesting to see what types of predictions are being made regarding the IoT’s impact.

Four in Ten Retail and E-commerce Organizations Struggle to Find the Most Efficient Tools for Data Acquisition

More than 40% of retail and e-commerce organizations have struggled to find the most efficient tools or tech stack for data acquisition over the past 12 months to help them rapidly analyze data in real-time resulting in actionable business insights; with 39% of respondents struggling to find reliable partners to outsource their web scraping activities to and 40% finding it challenging to ensure the quality of the data they were collecting.

Survey: Businesses are struggling to manage hybrid cloud environments

Cambridge UK, December 9 – The big move to the cloud is bringing as many challenges as opportunities, a major database monitoring survey from Redgate has found. With 80% of organizations now using a mix of cloud and on-premises database environments, the survey shows that the focus of data professionals is shifting to addressing the difficulties of migrating to the cloud ahead of improving the performance of their database estates.

Netacea research: Skewed analytics cost businesses as much as click fraud

Manchester, UK—December 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by bots cost businesses just as much as click fraud, despite click fraud’s much bigger profile.

Bots are used by hackers to buy goods before other customers, hack accounts using stolen passwords, check the validity of stolen card details and steal content or prices by bulk scraping. But even if they do not do damage directly, bots can skew data that leads marketing teams to make bad decisions. Analytics skewed by bots can hide what real customers are doing, making it impossible to target genuine audiences.