Infovista launches Precision Drive Testing™ to automate 5G testing

Cloud-native automation of testing routines integrates data from across 5G network lifecycle to increase speed and accuracy

Paris, France – April 12th, 2022 – Infovista, the global leader in network lifecycle automation (NLA), today announced Precision Drive Testing™ to bring a ML/AI data-driven approach and automation to network testing, significantly reducing the cost and time of 5G network testing. The patent-pending Precision Drive Testing leverages 5G network, service and customer data, and ML/AI techniques to increase the speed and accuracy of 5G testing process.

70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

Hampshire, UK; 11th April 2022: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2022.

In partnership with University of Southampton Business School (SBS), a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed senior marketers across North America, Europe, and the UK in order to create a picture of the current state of the marketing technology landscape.

5 Tech Advances to Expect in the Next Five Years and Its Impact on Your Industry

The marketing, ecommerce and retail industries have seen major changes in the past few years. New consumer behavior and new market conditions have all forced these industries to adapt fast and look for new opportunities.

Now, it’s likely that some major tech advances are going to have a serious impact on these industries.

These are five of the most important upcoming tech advances for marketing and B2C businesses — and how these businesses can take advantage of a changing tech landscape.

IT Leaders Say Employees Not Fully Prepared for Cyberattacks

London, UK – 6th April 2022 – Egress, the leading provider of intelligent email security, today announced the results of its Human Activated Risk report, which revealed that over half (56%) of IT leaders say that their non-technical staff are only ‘somewhat’ prepared, or ‘not at all’ prepared, for a security attack. Six hundred IT security leaders across a broad range of industries were anonymously surveyed regarding their organizations' security posture in this heightened threat environment. Add to this, 77% of respondents have seen an increase in security compromises since going remote 2 years ago, and there’s a continued significant risk to organizations.

TikTok Marketing Techniques: A Roadmap to Fuel Your Business Growth

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

Survey: Spending increase in tech by IT producing technology drift

London, UK; 29th March 2022: Technology spend for IT decision makers has increased by an average of 43% since the pandemic began, with 62% also experiencing technology drift in their company. That’s according to Orbus Software, a leading provider of cloud solutions for digital transformation, which surveyed IT decision makers across the US and UK to determine the increased financial demands of the pandemic.

The most common reasons for increased spending were revealed as onboarding new technology to support working from home and hybrid working (71%), rising technology costs (69%), and the introduction of new IT regulations (56%).