Research from IP EXPO Europe shows Blockchain is baffling Brits as businesses forge ahead with adopting the technology

London, 14th August 2018 – Blockchain might be the next big thing for businesses but new research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust an organisation using this technology to keep their information secure as they don’t know what it is.

Branding goes beyond memorable logos as it makes it easier to acquire new customers, gives employees motivation and direction and increases a company’s value. A brand serves as the representation of how people perceive a company’s logo, advertising, reputation and customer service.

When all these aspects of a business function well, the brand is usually healthy. However, there are companies that may offer excellent services or products but their brand has been tarnished because of poor customer service.

Recognition

Consumer psychology is fascinating to study! Studies show that users have to check a message several times. Only after that they are convinced to make a buying decision. It's rare that a new online visitor buys a product after viewing it for the first time. It’s known as an instinctive buy! Expert marketers are aware of that!

Last touch attribution models are slowly, but steadily fading out of the market. It is time for the marketers to embrace multi-touch attribution (MTA) models for their existing campaigns. Most start-ups and small businesses are struggling with setting up new attribution models and upgrading their existing ones to new forms. Nonetheless, almost every company understands the importance of cross-channel measurement for their ongoing marketing campaigns. The modern customer's journey is nuanced and whimsical, and it takes more than a simple last attribution model to analyze a brand's efforts.

Peterborough, NH, August 9, 2018 – Half of IBM i users questioned in a recent poll are confident[1] that their organizations are totally compliant with the General Data Protection Regulation (GDPR) which came into effect on May 25th. However, over a quarter (26 per cent) admit they are not confident with the level of GDPR compliance, while 7 per cent remain unsure and 17 per cent stated they were not affected by the GDPR.