Gil Allouche

Member for

10 years 7 months
About

Gil Allouche is the Vice President of Marketing at Qubole. Most recently Sr. Director of Marketing for Karmasphere, a leading Big Data Analytics company offering SQL access to Apache Hadoop, where he managed all marketing functions, Gil brings a keen understanding of the Big Data target market and its technologies and buyers.

Prior to Karmasphere, Gil was a product marketing manager and general manager for the TIBCO Silver Spotfire SaaS offering where he developed and executed go-to-market plans that increased growth by 600 percent in just 18 months. Gil also co-founded 1Yell, a social media ad network company. Gil began his marketing career as a product strategist at SAP while earning his MBA at Babson College and is a former software engineer.

Latest Posts

Cloud Computing 101: A Small Business Guide

Should small business owners be jumping into the realm of cloud computing? More than likely your small business can benefit from one or more of the cloud services. Cloud computing provides the resources and flexibility small business owners need to build a business and compete in a highly competitive market. Still, jumping in without thinking strategically about the steps your business will take could lead to wasted resources, so read on for the basics you need to know.

5 Signs You’re Paying Too Much for Your Data

Businesses have seen the value of data for years. Thus, businesses have collected survey, transaction and marketing data all with the hope that by analysing it they can improve their business processes and become more profitable. The problem is that some companies end up paying more than the data is actually worth, due to poor business practices or relying on a data warehouse that simply can't keep up with today’s influx of data. For business leaders who find the following five signs familiar, it may be time to switch to big data as a service, such as Qubole, to get the most out of the data they collect and the money they spend.

Warning: Cloud Computing is Here to Stay

Those who dismissed cloud computing a couple years ago as a passing fad are quickly learning that the cloud is here to stay. Just like Twitter and Facebook evolved from a college student “fad” to key marketing tools, cloud computing is a viable business solution. CIOs and CTOs who embrace the cloud and create a plan for their company’s transition to the cloud will provide a valuable asset to their company. Those who don't will soon fall behind and find themselves replaced by someone who knows how to incorporate the cloud.

7 Warning Signs You’re Analyzing Your Data Wrong

It doesn't matter how much data you can store or process if your analysis isn't yielding valuable business insights. Yet it seems many businesses tend to put all of their time and resources into storing and maintaining their data rather than improving their analysis process. These are seven warning signs that you may have fallen into the data collection trap and are not gaining the insights that you need and want.

How Safe is Your Cloud Data from Service Traffic Hijacking?

In a recent survey, 69 percent of North American IT professionals expressed a belief that the risks of using a cloud based service currently outweighed the benefits. The main reason cited was a concern over data security. This concern has made many business leaders hesitant to switch over to the cloud, but the reality is the cloud is growing and is not going away, especially with the possibility of big data cloud computing.