Social Media

Kickstarting your SEO content strategy: the secrets of success no one has told you before

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

5 SEO myths that you must put behind to create a forceful marketing campaign

Lack of proper understanding of SEO results creation of numerous myths surrounding search engine optimization.  Lack of knowledge leads to poor understanding of SEO and myths get a boost. Another reason why people believe in myths is that they try out to cut corners with SEO for quick gains and find themselves on the wrong side of the law.  Misconceptions about the process resulting from ignorance and the urge to get quick results form the foundation of myths that you have to keep away from to succeed in your online marketing endeavors.  

Support Your SEO Campaign With a Strong Social Media Strategy

As a marketer, do you want to build your brand with trust and authority? Do you want to use your website to drive more traffic and then convert it into sales? Is it your motto to serve customers exceptionally well? If the answer to the questions is in the affirmative, then you have to integrate the social media into SEO to achieve the goals.

How Does Instagram Increase the Online Visibility of Your Brand? Essentials You Must Know!

Instagram is the ideal social media networking site for uploading, sharing and editing photos, images, and even videos among the people who are close to you. Its popularity has grown by leaps and bounds in recent decades. However, as an enterprising entrepreneur who wants his or her online establishment to be a class apart in the marketplace, you want to know whether you need to maintain an active profile on this channel. After all, your sole objective to enhance the online visibility of your business website in an attempt to generate adequate revenues from the products you sell to the members of your target audience.

ConsumerAcquisition.com Launches Shutterstock Collection Within Custom Ad Creation Marketplace

ConsumerAcquisition.com, a Facebook Marketing Partner, announced a few days ago that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Starting today, advertisers can access Shutterstock’s content through a unified marketplace and tap into professional video editors, designers and ad copywriters to generate custom ad creative for Facebook, Instagram and Google’s universal app campaigns.

Mobile Video Index: Facebook Video is Poised to Overtake YouTube

REDWOOD CITY, Calif – February 26 2018 – Openwave Mobility, the market leader in mobile video traffic management solutions today released the latest findings from its Mobile Video Index (MVI). This is the second edition of the MVI, a regular analysis of traffic data aggregated from live deployments in over 30 mobile operators. The study found that while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets – and has even overtaken YouTube in others.

Divided we fall

Social media is the perfect platform for turning important discussions into shallow memes. A place where we all live in echo chambers, the cliquiest of all cliques.

In November 2017 Sean Parker, co-founder of Facebook, admitted:

...we need to sort of give you a little dopamine hit every once in a while. It's a social-validation feedback loop...exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology

My 2018 Digital Projects

Two years ago, I made an attempt to distance myself from CMS Report. The ability to shutdown ten years of work proved more difficult than I thought so I eventually compromised by rebranding the site to socPub. Since then, I've been working on a number of additional side projects. I'm still trying to throw new ideas against the wall and see which ones stick. 

For those curious, these are the personal projects I'm working on for 2018:

How to get Instagram followers to sign up for Email newsletter subscriptions

There is such a buzz about social media that often old tried and tested method like email are overlooked. While it is easy to label email as being old and cluttered, email gives marketers direct access to potential and actual customers. However, it can be quite difficult to continuously add to your list of email subscribers. It is in this context that Instagram with its 800 million-plus followers and the highest engagement level of all social networks can play a useful part.

Some useful techniques to harness the power of Instagram to add to your list of email subscribers include:

WP Engine Study Reveals Generation Z Lives Through Digital Experiences

LONDON - Dec. 5, 2017 - A new, national study commissioned by WP Engine and conducted by the Center for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 - 59, found that for Generation Z - those born from 1996 to the present - the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalized.