Social Media

As Facebook Fights Fake Accounts, Black Market Prices Go Up Bryan Ruby Tue, 04/18/2017 - 06:58

NBC News recently posted an interesting article where the author notes that the spam industry follows the same Law of Supply and Demand as any capitalist-loving business does. As social networks crack down on fake accounts and fake news, the spam industry is able to charge their customers more to establish such inauthentic accounts.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Hackathon in support of LGBT rights provides solutions to the problem of hate-crime data collection

Hidden as a contact within the social messaging service Snapchat, the winning concept allows users to upload images and videos, directly connecting with lawyers and activists. 

London, December 12, 2016 – LexisNexis announced the winning design of the “Hack the Change” Hackathon challenge. More than 40 coders, developers and designers were brought together over 48 hours, tasked with prototyping solutions to connect lesbian, gay, bi-sexual and transgender (LGBT+) people with those documenting and fighting discrimination.

How to Market Your Business App Almost for Free Sahil Patel Tue, 11/29/2016 - 06:46

Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.

But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.

1. Social Media

Scoring Social Goodness via Xocial Merilee Kern Thu, 09/22/2016 - 06:11

Gamifying Goodness: New ‘Social Impact Scoring System’ Spurs a Movement of Competitive Kindness

How nice are you? The xocial online community is calculating and curating “competitive kindness” to help mere mortals out-nice each other, and make the world a better place

3 Ways to Give Your Social Media Marketing an Extreme Makeover

You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?

AdaptiveMobile expands product portfolio to secure multi-million user base on mobile messaging applications RealWire Tue, 01/26/2016 - 14:14

New RESTful API enables the Company to bring carrier-grade security to messaging applications worldwide

DALLAS, January 26th, 2016 – AdaptiveMobile, the world leader in mobile network security, today launched its Messaging App Security – a new product that enables messaging applications to secure their user base from increasing volume and sophistication of threats.

Searchmetrics: US Consumers Turn To Amazon And Google For Holiday Gift Ideas RealWire Tue, 12/15/2015 - 14:54

20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season

San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.