Social Media

4 Important Reasons to Not Buy Facebook Likes

Facebook has been a great source for people who want to grow their business all around the world through social media. There are other mediums as well but Facebook has been the ultimate way of finding the right audience at the right time and in the right place. To build an audience on the social networking site buying can be a very great option which one won’t be able to resist. There is no doubt that everyone wants followers and likes on their pages that would help them get their audiences intrigued. This is the basic relationship building of the people with the page on Facebook.

Maintaining High SEO Rankings in the Competitive Digital Landscape Raul Harman Sat, 11/24/2018 - 11:27

Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is challenging and requires a lot of effort, passion, and dedication. However, getting to the #1 spot on Google is only half the battle. The other half is, of course, maintaining your stellar rankings.

Here are a few steps you should take to stay competitive.

How ORM Is Redefining SEO (And How to Do It Right)

Online reputation management (ORM) has become a true buzzword recently, but there are still numerous misconceptions about it. ORM is complex and contains a wide range of practices that shape the public perception of your brand. And, apart from your branding efforts, they may also impact your SEO.  

Let’s see how ORM is redefining the digital marketing landscape and how to get the most out of it.

2018 Unisys Security Index™: Identity Theft Top Concern for UK Citizens, Social Media Exploitation Fuelling Fear Amongst Millennials

London, UK. October 24, 2018 – The 2018 Unisys Security Index™, a leading security barometer which surveys over 1,000 UK citizens, has revealed identity theft as the top worry for UK citizens, with 56 percent of respondent registering that they were very or extremely concerned. Concerns over identity theft eclipsed those related to national security, the top concern in 2017.

Manage your online reputation tactics well before it’s too late

Your organization reputation is essential. It's an asset that you need to keep secure. When your online reputation gets affected, you might lose sales, customers, partners as well as employees. Not all business takes their online reputation management seriously. They don't look to check if they have positive or negative feedback in Google search results. 

Top 4 SEO Tips to Boost Your Business Website’s Visibility on The Web

You probably know how important the internet is for the growth of your small business. It opens up enormous opportunities for you to gain the competitive edge in the marketplace. For this to happen, you need to find ways to improve the online visibility of your business website. This is where search engine optimization (SEO) comes into the picture. It acts as a catalyst in helping your site secure high ranks on the results pages of prominent search engines.

5 Ways to Improve Fan Following on Instagram

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort.

Mistakes to Avoid with Your Social Media Marketing

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that. The main reason is that social media allows various companies to actively engage with their potential customers and build relationships with them over time, by publishing content, engaging in meaningful conversations, offering personalized offers and so on.