Social Media

Social Human Resources Matters Now More Than Ever

Big data and social media, individually and together, are changing the world in so many different ways. Not only are Facebook and Twitter some of the biggest developers in big data technology, but the information they gather is so important to so many different companies.

One of the more important ways that big data and social media are changing the world landscape is through their effects on Human Resources (HR). They totally change how companies do business. Big data in the cloud is making it easier and more affordable than ever for companies to implement big data technology.

6 Ways Mobile Marketers are Using Social Media

It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon. Much of that internet use is geared towards social media outlets, so mobile marketers are finding new ways to use social media to reach new customers and inform existing fans.

Quoting IT: Mike Elgan on Google Plus

"As a result, it’s been bizarre to see the constant stream of falsehoods and confusion about Google+, which I know to be untrue. One writer after another used to say Google+ was a “ghost town,” and in 100% of those cases the author was not circling people or engaging. They confused their own lack of activity with a general lack of activity on the network."

- Mike ElganWhat I Learned On The Way To 3 Million Google+ Circles, Cult of Android, Jan 19, 2014.

The Washington Post tops list of most popular US newspaper sites on Twitter

Research by Searchmetrics identifies most tweeted newspaper stories in 2013

New York - January 09, 2014 - The Washington Post, New York Times and USA Today figure in the top three positions in a study which analyzes prominent US newspaper websites for their popularity on social network, Twitter.

Content from USA Today and the Washington Post was also found to dominate the list of the top ten most tweeted newspaper website stories during 2013 in the study by digital marketing software and services company, Searchmetrics.

Amazon is top US retailer on Pinterest this Christmas shopping season

Festive Pinterest boards on display from US retailers such as Walmart and QVC

Amazon.com is the most popular US online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. In a study of ten top US retail sites[1], images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions respectively.

Mailbag: Dwibbles for Social Media Management

Ever since social media and social networks have gone mainstream, our digital lives have become complicated. There are a number of social media management tools already out on the market that aim to give users the tools they need to better mange, filter, and prioritize the content they read from their favorite blogs and social networks such as Twitter and Facebook. Almost all these tools fall short of their intended goals and why I'm always on the lookout for something better to come along. 

Study: Google Plus Ones and Relevant Content Closely Linked with High Google Search Rankings

But ‘keyword domains’ are less important according to a comprehensive analysis of factors that correlate with ranking highly in Google US searches in 2013

Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares. While having a relevant keyword in the web site domain name or web address now seems less closely linked with high rankings according to new research. And while pages with higher quality content rank better, top brand web pages apparently continue to automatically rank in top positions without obeying the same rules as other sites.

DotNetNuke Moves into Corporate Website Communities with DNN Social

DotNetNuke (DNN) has announced a social software solution aimed at optimizing customer engagement and loyalty through online communities. DNN Social gives businesses the ability to easily create and manage communities on their existing websites, giving end-users a one-stop destination for consuming content, exchanging ideas and interacting with other community members.