OASIS

Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.

What You Need to Know About WCM and ECM Interoperability

Enterprise software may feel like alphabet soup (CMS, WCM, ECM, DAM, oh my!). Despite all the acronyms, there’s actually great interoperability between these systems-- which is great news for the businesses relying on these solutions to power their daily work.

First, some quick disambiguations:

Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.

There has certainly been a lot of debate about Web Experience Management. Some analysts like Janus Boye have called it "meaningless vendor jargon". Some others like Scott Liewehr of Gilbane have said that understanding Web Engagement Management is "crucial to your business". Forrester has attempted to create its own definition – calling it "customer experience management". And, finally, others such as Julie Hunt – have written how Web Engagement Management even extends into the intranet of Enterprise 2.0 – and how content should be utilized to engage employees.

So here’s my take on it:

The trend in Web Content Management for the last couple of years has been Search Engine Optimization (SEO) - and it was all about getting your audience to your site. Period. Just make sure they find you. But then what? What happens once they get there? How do you keep them on your site? How do you make sure they come back later, how do you get them to start doing business on your site? How do you make your visitors fall in love with your site?

That’s Web Experience Management. It’s whatever comes after they’ve found you.

One would think it should not be so difficult to find information about the upcoming SharePoint 2010 and the features it will include. I have been especially interested in SharePoint and its inclusion of CMIS (Content Management Interoperability Services). CMIS is an interoperability specification that will allow for compliant clients (such as Joomla! and Drupal) and repositories (such as SharePoint and Alfresco) to interoperate and share content across information silos. For the past few months, I've been keeping my eyes and ears open for any details on the status of Microsoft Sharepoint incorporating CMIS. Sadly, there is little information to be found.

Although Microsoft announced their support for CMIS in September 2008, there has been little word from Microsoft on when we'll see CMIS available for SharePoint users and whether CMIS will be incorporated into SharePoint 2010. Arbindo Chattopadhyay on his MSDN blog recently discussed the benefits of CMIS, but he was very tight lipped whether we'll be seeing CMIS in SharePoint 2010. In fact he doesn't think we'll be hearing much about CMIS in SharePoint until CMIS is out of draft form.