Mobile apps are inseparable part of our daily lives now. As per a latest report by BI Intelligence, there has been a 48% increase in purchases made through mobile devices from the previous year. A report by ComScore suggests that more than 60% of web traffic generated by leading nine US retail sites have been mobile users.
20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season
San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.
Google is a company that definitely needs no introduction. Starting off with a search engine embedded with artificial intelligence now this tech giant has taken the market with great ease. In the wake of advancement in internet connectivity devices and components, Google is all set to stun the market with its hardware capabilities. OnHub is the latest addition to the Google hardware family which has been launched in partnership with TP link.
Wearable technology has become more advanced than ever in recent years; first came the emergence of smartwatches, then digital eyeglasses, and now even clothing which can monitor your health and stream data to your phone. One has to wonder where wearables are headed, with so many users seeking out the newest and the best, and companies striving to meet this demand. The answer is: only up.
What Companies Are Doing to Make Theirs Stand Out
Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors
New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.
A British entrepreneur, Kevin Ashton coined this term “Internet of Things” in 1999. Also called “Internet of Everything”, it is the way of interaction amongst network of physical objects or things included within software, sensors, electronics, and connectivity. It enables objects to transfer data inside a network, to connect with humans, with computers or with other objects.
Apple is often on the cutting edge of technological advances, so it probably shouldn't be a surprise that the company uses big data extensively. Having said that, it’s important to note that it wasn’t always this way. Other businesses like Google were heavily involved in big data years before Apple took the leap, but Apple has worked tirelessly to catch up to the competition. Now, the company has become enmeshed in big data analytics, with the technology driving many of their most important decisions. It’s true that Apple remains highly secretive about how they use big data in many cases, but that hasn’t prevented some interesting insights from being divulged.
As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on.
The Internet of Things (IoT) is lauded by most as the next great revolution in technology. A world where every object we use has a sensor, enabling it to connect to the internet so it can communicate with each other and the user is a world that seems like something out of science-fiction. With the Internet of Things fast approaching, that world could become a reality very soon. Experts estimate that the IoT market could be worth as much as $1.7 trillion by 2020, with more than 50 billion devices connecting to the IoT by that time. But where will much of that growth come from? The U.S.