June 2018

Experimental marketing agencies are here for the long run -Adopt it for your business

Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential. Today, experiential marketing defines the way brands interact with their target audience during their daily marketing activities and promotional campaigns.

Study: Faster web pages already rank higher in mobile searches – even before Google’s “Speed Update”

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

Flexera Publishes Vulnerability Review 2018: Top Desktop Apps

Maidenhead, UK – June 27, 2018 – Flexera, the company that’s reimagining how software is bought, sold, managed and secured, today released Vulnerability Review 2018: Top Desktop Apps, part of the annual report series from Secunia Research at Flexera. This new edition focuses on heavily used desktop applications, which can be easily breached through the Internet. The report reveals the biggest risks, so IT can create a plan to prevent attacks – protecting systems and employees. It also serves as a guide for security patching, helping pinpoint what’s most important and requires immediate action. 

New research from Databarracks reveals over half of organisations are ‘very confident’ in their IT backup capabilities

10th anniversary of the Data Health Check reveals unique insights into changing attitudes amongst IT professionals

Brand new research from business continuity and disaster recovery firm, Databarracks, has revealed organisational confidence in IT backup capabilities has risen dramatically over the past decade. Over 50 per cent of organisations feel ‘very confident’ in the state of their backup solutions, which is up from 33 per cent in 2008.

First released 10 years ago, the Data Health Check surveys over 400 IT decision-makers on a range of topics relating to IT practices within their business. Notable highlights from this year’s survey include:

5 Ways to Improve Fan Following on Instagram

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort. Now, you will find many fly-the-by-night agencies that claim to increase your fan following on Instagram overnight. Do not believe in them for a second. Read up online literature to grow a massive following on this photo-sharing site.

People analytics will give employees the upper hand in the new job market Real Wire Mon, 06/25/2018 - 16:03

Over the next two decades, millions of workers will be required to change their career focus on average nearly every five years, says research conducted by McKinsey[1]. Some jobs will disappear entirely due to automation and AI. Others will shift profoundly and require wholesale adaptation. 

Instead of reducing opportunities, this actually opens up new possibilities for employees, believes Chris Butt, CEO of predictive people analytics company Cognisess. “Talent will have the upper hand as workers with highly desirable and transferable skills will be able to follow opportunities which align with their life and career aspirations. In turn, less competitive companies will have to invest harder to uncover and nurture talent.”

Top Benefits Of Choosing Android App Development For Your Business App

According to the Statista report, 379.98 million Android phones were sold in the first quarter of 2017.

With increasing number of Android phone users, the number of Android apps is also mounting at a great pace.

In March 2018 there were about 3.6 million apps available on Google Play Store and the current growth rate of apps is said to be more than 1,300 apps per day.

3M draws attention to physical privacy issues as part of GDPR compliance

Bracknell, UK, 25 June 2018 – 3M, the science-based technology company, is working with UK businesses to raise awareness of ‘physical privacy’, following the introduction of the European Union General Data Protection Regulation (GDPR) on 25 May 2018, which requires organisations worldwide to rethink how they access, use and maintain personal data.

3M is highlighting the need for physical safeguards against data privacy threats, including making sure that screens and printed documents are not easily viewable or accessible by unauthorised people. 

Latest version of Preservica delivers new research and innovation in digital preservation

Preservica v5.10 active digital preservation software adds bulk metadata editing, extended APIs and over 75 additional file format migration pathways.

Boston, MA US and Oxford, UK | June 21 2018 | Digital preservation specialist Preservica today announced the latest version (v5.10) of its market-leading active digital preservation and access platform. The fully supported and maintained single platform is available across Preservica’s Software-as-a-Service (SaaS) and on-premise portfolio including Cloud Edition Essentials, Cloud Edition Professional and Enterprise Private Cloud. 

Aspera’s New Cloud Solution Optimizes Office 365 Subscriptions to Control Usage, Costs and Complexity

LicenseControl for Office 365 lowers cloud spend and prepares companies for Microsoft contract negotiations

Aachen Germany, June 21, 2018 - Aspera, the industry-leading provider of SaaS management solutions, today announced the release of LicenseControl for Office 365, the only cloud-based Software Asset Management solution that optimizes Microsoft Office 365 subscriptions. LicenseControl automatically recommends how to reduce increasing IT costs while finding the best SaaS subscriptions for every user.