Generational Cohort

Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds

New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change.

“Don’t call us Middle Aged!” say four in ten over fifties Real Wire Thu, 10/25/2018 - 07:29

Over-fifties are some of the highest spenders on going out, fashion and entertainment, as likely to live their lives on social networks and through their smartphones, yet they are still misperceived as being old-fashioned and outdated when it comes to dating.

WP Engine Study Reveals Generation Z Lives Through Digital Experiences

LONDON - Dec. 5, 2017 - A new, national study commissioned by WP Engine and conducted by the Center for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 - 59, found that for Generation Z - those born from 1996 to the present - the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalized.