Experience Management

New research finds that 92 percent of business and IT professionals face challenges as they translate content into different languages

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience 

New York – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the year, but the survey showed limited involvement and decreased interest amongst consumers.

New product allows districts, malls, airports and exhibition venues to measure customer footfall and improve customer conversion

United Arab Emirates, Dubai - November 1, 2016 - At GITEX 2016, Huawei, a leading information and communications technology (ICT) solutions provider, and Walkbase, a leading venue IoT analytics platform provider, today announced a joint venue crowd analytics and marketing solution, which will allow venue owners across districts, malls, airports and other industries to optimize customer experiences.

Guided Creation and Optimization Helps Deliver Revenue-Producing Content

SAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.

Vanilla Airlines and China Airlines leverage SDL solutions to launch global websites

Companies harnessing Confirmit’s solutions report exceptional business results

New York, NY: 22 September 2016 — Confirmit has reported that revenues from new customers more than doubled in the first half of 2016 over the same period in 2015, while existing customers have delivered clear evidence of the ROI by using the company’s solutions. In Q2, Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, also launched Version 20 of its Confirmit Horizons platform and achieved advancements and growth stemming from mobile-focused initiatives that helped push the company to new heights.

In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards

Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local Government websites.

UK Government’s Digital Service published its Writing for GOV.UK guide in 2014. In it, there are comprehensive guidelines to help writers, clearly stating that:

“Plain English is mandatory for all of GOV.UK... Plain English is the whole ethos of GOV.UK: it’s a way of writing.”

Digital experience platform enables marketers to easily build, manage and evolve multilingual, multi-brand and multi-device Web properties

Wakefield, MA – Dec. 8, 2015 – SDL today announced a new version of SDL Web, a digital experience solution that enables businesses to quickly and easily build and deploy multi-brand, multilingual websites at a low total cost of ownership. The enhanced offering, built from the roots of SDL’s WCM platform, Tridion, now includes SDL’s Experience Optimization, Digital Media Management and Localization capabilities in an integrated platform to help brands go global faster.

This week, Sitecore announced the availability of Sitecore Experience Platform (XP) 8.1, the newest version of its flagship product. Sitecore XP 8.1 enables marketers to turn customer interaction into an experience by offering customers relevant content in the appropriate context at the right time. Sitecore XP 8.1 offers an improved user interface and improved personalization through improved contextual intelligence.