Berlin, February 09, 2016 - Contentful, the API-driven Content-as-a-service (CaaS) platform appoints Anton Marinovich as its Head of Sales. Marinovich joins Contentful with more than 10 years of experience in sales and client services. He was most recently a Director at Aon in London, but has had sales leadership roles in Silicon Valley with companies like Meltwater and Equilar.
The ubiquitous spread of mobile devices has reached a fever pitch, and, yet, it still shows no signs of slowing down. Over 6 billion smartphones are projected to be in use by 2020, which means your website — and anything related to your online presence — better perform amazingly on a mobile device. Text, graphics, calls to action, video — it all needs to make sense and load quickly across a variety of smaller screens and operating systems, or you stand to lose out on traffic and dollars. Especially since video content continues its meteoric rise in popularity over other types, the need for optimized video is especially crucial.
Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.
When it comes to content management systems, these two questions are the ones that I get asked the most:
Here on the website, we've tried answering that question through a number of articles we have published over the years. But in reality my initial answers to the first question are almost always:
After considerable thought, I've decided to deconstruct the website by tearing it apart, remove what doesn't work, and see if we have enough valued pieces left to continue our presence on the Web. I need to get to a point that I understand what new pieces need to be added in our content strategy and business model to make the website as successful in 2019 as it once was in 2009.
The Deconstruction of CMS Report Begins, Bryan Ruby, December 3, 2015
To take apart or examine in order to reveal the basis or composition of often with the intention of exposing biases, flaws, or inconsistencies.
Definition of deconstruct as defined by Merriam-Webster
When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.
When it comes to posting online about my own personal misfortune, I have one simple rule. Don't talk about it until you can tell the story with a sense of humor. Yet, when it comes to a visible personal injury the first question you inevitably have to answer is, "What happened to you"? Three weeks ago, I was in a bicycle accident where I landed on my shoulder and broke my clavicle (collar bone). I'm better now, but I'm still wearing an arm sling. My first attempt of bringing humor to the situation was on Twitter.
I'm starting to think exercising is hazardous to your health. Visiting the doc.
As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on.