Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.
Enterprise software may feel like alphabet soup (CMS, WCM, ECM, DAM, oh my!). Despite all the acronyms, there’s actually great interoperability between these systems-- which is great news for the businesses relying on these solutions to power their daily work.
First, some quick disambiguations:
Magnolia this week announced the release of Magnolia 5.4. According to Magnolia, the latest release of their CMS makes it quicker and easier to develop web, mobile and IoT projects. By giving front-end developers more power, Magnolia's goal is to give the ability for companies to embrace bi-modal IT. In other words, giving development users the agility to adapt and change technologies quickly without disrupting their essential systems.
Jahia, a leading "user experience platform" open source vendor, announced a new release for their flagship product, Digital Factory 7.1. According to Jahia, with this new release they are introducing significant scalability, stability and performances improvements while further refining user experience for Authors, Developers and Administrators.
For those a little unclear what a UXP does, Gartner defines such platforms "as an integrated set of technologies used to provide interaction between a user and a set of applications, processes, content, services or other users". Elie Auvray, CEO of Jahia Solutions Group SA, adds:
After a few months of development, improvement and tweaking the beta-version, MotoCMS 3.0 is finally released along with the fully redesigned website, templates store and blog. This user-friendly content management system offers responsive templates with fully-rebuilt admin panel, visual content manager and tons of new widgets, plugins and features.
If your content marketing initiative isn't working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don't know how to go about establishing a successful program.
When you want to create a new website, or want to re-launch your existing website, using a content management system can make the process easy for you. A CMS makes it easy to manage content and the look of your website.
You do not need to have any technical knowledge to use CMS for your site. Without any technical knowhow, you can manage the front end by adding images, integrating social media, publishing posts and adding links. You can also manage what goes on in the backend of your site.
CMS also gives you the option to build your site in a way that improves search engine ranking. If you don’t want your site to rank, you also have the choice of making this omission.