Content Management

Boye 19 Brooklyn: The Digital Leadership Conference

It has been a couple years since I personally promoted a conference through my websites and perhaps even longer since I've attended a conference. This was not an intentional decision by me but simply a recognition that in the past couple years I didn't find a conference I found worthy to promote. After awhile talks covering topics such as content management, digital strategy, and collaboration become noise so over time my interest in conferences waned. Then all that changed last week when Janus Boye contacted me to remind me that's he's rebooted his company and bringing his conference back to the USA.

Employee Intranet: What is it and Why Every Business Should Have One?

Employee intranet isn't the latest buzzword in HR, that’s for sure. It has been around for some time, however, back in the day, the intranet was a simple database whereby employees could access documentation and information that related to their role, and that is related to the business as a whole. With time employee intranet has changed and grown. Rather than being an entirely one-way communication tool, it has become a place to share information and knowledge, all in one place.

7 Sticky Navbars Your Site Is Begging For

One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.

You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

San Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.

Following my Google+ Influencers via their Blogs and Twitter Bryan Ruby Thu, 01/17/2019 - 17:45

After nearly eight years of being a Google+ user, the time to say goodbye to the social network is almost here. For those of you that never saw the value of Google+, I  don't expect you to fully understand what hardcore users (I'm one of them) will be missing when the platform is no more.

The 2019 Plan

Several months ago, I announced a plan to spend less time on socPub and focus my attention elsewhere. I'm now making a few tweaks to that plan as I've decided that through 2019 I will be first publishing all my original articles though my blog, bryanruby.com. Through the year, I will cross-post relevant articles here at socPub but managing this website will not be a priority for me.

Top 5 Link Building Mistakes to Avoid

Every business that wants to improve their SEO (search engine optimization) rankings will engage in link building. Link building is one of the most important SEO activities. According to Google, top-quality backlinks and content share the first place as being the most important ranking factors. High-quality backlinks can help businesses improve their website traffic, improve rankings and boost their conversion rate. However, creating such quality backlinks is no easy task and it certainly can't happen overnight.