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With more than 380 new websites launched every minute and 79% of total marketing leads not converting into sales, the pressure on marketers to get their conversion tactics right is very high.

To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.

This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.

No matter what you sell, you have a supply chain. Perhaps you are the manufacturer and must get goods to your customers. You might run the transportation company that gets products from one location to the next. Perhaps you are the retailer and rely on a supply chain to keep things moving smoothly. 

No matter where you are in the supply chain, you can take some steps to protect your business even during difficult times. The business Invesp reports 79% of companies with well-managed supply chains see greater than average revenue growth. Taking the time to tweak your supply chain is smart. 

READING, UK. December 16th, 2020 – Many public sector employees look set to remain working from home for the long-term, as a result of the pandemic. Public sector leaders reported that working from home was here to stay with 45% of those surveyed believing that 70% or more of their formerly office-based employees would be allowed to continue to work from home in some capacity.

Reasons given included proof that working from home was more productive and that it allowed for a review of property use and the subsequent potential savings from reducing office space.