Content Strategy

Re-Energize Your Intranet News Clare Willson Wed, 06/13/2018 - 06:26

The modern workplace is undergoing a drastic transformation in terms of technological advancements and changing work culture. This has resulted in companies across the globe discovering new ways to collaborate and communicate with their employees, using Intranet software as a social tool to reengage end-users. One of the best ways to engage, inform and empower your employees in the workplace is by providing content that is genuinely interesting, with topics that truly resonate with your end users -  which is why your Intranet News is the cornerstone of your company intranet.

How to leverage your location for increasing your online visibility? Charlie Brown Tue, 06/12/2018 - 06:17

Imagine, you live in a small city, and your business only caters to the few thousand residents, who live there. The additional customers are the occasional passersby. With the increasing number of global companies coming into town, it might be difficult for you to hold onto your customer base. The era of online marketing has made it difficult for the local businesses, who do not know how to utilize search engine optimization and search engine marketing techniques to their benefit.

10 Reasons Why You Should Hire Content Writing Services for Your Business Charlie Brown Sun, 06/10/2018 - 21:55

Content writing companies have been in existence for many years. However, their reach has only become global in the last few years. Businesses of different sizes can now utilize the intent as a means of gaining exposure more than ever. However, with millions of businesses popping up on the search engines, you need to find a way of outshining your competitors. Copywriting services can provide you with the content that you need to have an online presence and reach.

Mistakes to Avoid with Your Social Media Marketing

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that. The main reason is that social media allows various companies to actively engage with their potential customers and build relationships with them over time, by publishing content, engaging in meaningful conversations, offering personalized offers and so on.

Draw inspiration from your competitors to know what they are doing and emulate it for SEO success

Visibility is indeed vital for getting a toehold when launching SEO campaign, but that is all you can expect from it. Visibility alone does not help the campaign to gain momentum and push it in the right direction. To drive the SEO campaign successfully towards the marketing goals you have to create quality content that result in engagement and sharing.

Optimizing techniques of WordPress websites that gives better SEO results

Visibility matters most to get a toehold in online marketing, but success depends on proper optimization of websites. This is true for WordPress websites too, which are SEO friendly right from birth.  Choosing WordPress for creating websites does not only result in stunning sites but also allow marketers to leverage it for maximum SEO gains.

How To Create Content For SEO Link Building

If you are familiar with SEO practices then you know how important high-quality content is. In that case, you are also aware that it is no small feat. What you come up with has to be something unique, that one has written before, and it needs to have a strong strategy behind it. Building top-notch and diversified backlinks is extremely beneficial, but the majority of SEO practitioners is well-aware of the dark side of the link building game – the black-hat link building practices.

Keyword Research Tools That Entrepreneurs Can Use to Boost Startup Visibility

When startups are established, the pressure is on them from the very beginning to become profitable. While entrepreneurs may have an idea that’s truly brilliant they may not be too savvy about how to ramp up their online visibility to attract more website visitors and ensure the desired sales revenues. A quick look at some of the best keyword research tools that entrepreneurs can use for SEO:

Google Keyword Planner

Kickstarting your SEO content strategy: the secrets of success no one has told you before Charlie Brown Thu, 05/10/2018 - 05:55

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

How Can a Domain Name Affect Your SEO

Online businesses and the entire market have expanded and evolved quite a lot over the years. The power of search engines has grown quite significantly and if you want your website to make a difference and use its maximum potential, you simply have to think about SEO. Naturally, there are loads of tips and tricks for better SEO out there, but we’ve focused on one of the most common questions people ask about SEO and professional web design. That question is – can a domain name affect your website traffic?