Content Strategy

Boye 19 Brooklyn: The Digital Leadership Conference

It has been a couple years since I personally promoted a conference through my websites and perhaps even longer since I've attended a conference. This was not an intentional decision by me but simply a recognition that in the past couple years I didn't find a conference I found worthy to promote. After awhile talks covering topics such as content management, digital strategy, and collaboration become noise so over time my interest in conferences waned. Then all that changed last week when Janus Boye contacted me to remind me that's he's rebooted his company and bringing his conference back to the USA.

8 Traits of a Successful E-Commerce Business

The low overhead of Internet real estate makes it the perfect place to have a business presence. However, some online stores seem to languish, while others thrive. What factors make one e-commerce store more successful than another?

Around 63 percent of Internet users around the world have purchased something online. The number grows every year, with predictions for 65.2 percent by 2021. Now is the time to look at your e-commerce site and mimic eight traits of the most successful online retailers.

4 Franchise Development Efforts that Increase Qualified Leads

Many franchisees heavily rely on existing brand reputation that comes with every established business in order to appeal to their target audience. The support and training that come with running such a business model also help generate the right traction for your branch, which often leads franchisees to a standstill when it comes to delivering new, advanced lead generation methods. It’s commendable that a franchisees along with franchisers work together to maintain brand consistency across the board while they keep appealing to the right audience – but innovation is still needed in order to increase the quality of those leads.

The 2019 Plan

Several months ago, I announced a plan to spend less time on socPub and focus my attention elsewhere. I'm now making a few tweaks to that plan as I've decided that through 2019 I will be first publishing all my original articles though my blog, bryanruby.com. Through the year, I will cross-post relevant articles here at socPub but managing this website will not be a priority for me.

What is Organic SEO? Important Things to Boost Organic Traffic

Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing, and website visitors are today more influenced by paid adverts that lead them to specific sites. It means that organizations are finding it difficult to generate organic traffic as more money goes to influential campaigns. This notwithstanding, it is still possible to make organic traffic and while at it convert some of your web visitors to customers.

Maintaining High SEO Rankings in the Competitive Digital Landscape

Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is challenging and requires a lot of effort, passion, and dedication. However, getting to the #1 spot on Google is only half the battle. The other half is, of course, maintaining your stellar rankings.

Here are a few steps you should take to stay competitive.

New Searchmetrics study: Google now wants brands to get niche-specific

San Mateo, October 17, 2018 - Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts. 

socPub in the Slow Lane

I'm a one-person show when it comes to managing, editing, and maintaining the content found at socPub. A year and a half a ago, there was a lot of unknowns when I rebranded CMS Report into socPub. Today, I'm happy to report that the number of readers that visit the site daily have stabilized. When we receive a unique and exceptional article, almost immediately the published article becomes popular and attracts a number of new visitors to the site.

Is your website ready for the 2018 market?

Several digital marketers and website owners say that their website is optimized for Google. Are you one of them? When was the last time you visited your SEO strategies and compared them to the 2018 guidelines? To think of SEO as a one-time practice is a cardinal sin for digital marketing experts. Revisiting optimization strategies and tactics require us to locate the different factors that act as ranking signals for Google. Considering 200 individual factors contribute to SEO and page ranks, it would be a Sisyphean task to compare and weigh our SEO techniques each time.

What to Consider When Planning Your Intranet Project

Research reports indicate that more than two-thirds of company intranet projects face issues with cost overruns. If modernizing your company’s Intranet is your top concern and estimating your returns on investment, then it’s important to plan your Intranet budget well in advance. You will often find that many businesses have unrealistic budget expectations because they haven’t properly planned their intranet project in advance, and this can lead to their intranet project, unfortunately, failing.