Global analyst firm highlights vital importance of Product Information Management
Analyst firm Forrester’s global Product Information Management (PIM) report has identified PIM as a vital differentiator for retail, ecommerce and distribution businesses. Vendor Landscape: Product Information Management (PIM), Q3 2017 introduces digital business leaders to the modern PIM landscape as well as an overview of the vendors, including the UK’s Pimberly, whose solutions are empowering teams to tell their product stories across a constellation of touchpoints.
Key takeaways identified by the creators of the report include the recognition that:
- Today’s empowered customers demand more content
- Merchandising with speed and relevance can grow market share
- PIM enables merchandising at scale
PIM solutions allow companies to enrich product data that can include everything from images, video, dimension information and colour, to instruction manuals, warranty details and price. This information can also be consolidated into one consistent format and shared seamlessly between partners and suppliers. Improving the quality of product information has been proven to deliver a better overall customer experience, leading to higher conversion rates, better SEO and fewer returns.
Pimberly, based in Manchester, is the only wholly UK owned and based PIM provider named in the report. The inclusion follows a hugely successful growth period for the SaaS tech provider. Launching less than a year ago, Pimberly has on-boarded 13 new clients in 2017 including Westcoast Distribution and Ellis Brigham and plans to roll its solution out globally in 2018.
Martin Balaam, CEO at Pimberly said: “Consumers rightly want high quality, rich, accurate and relevant product information every time they make a purchase, and it’s key that retailers and distributors are able to provide this. The fact that Pimberly is the only UK owned firm to be included as part of Forrester’s report we believe says a lot for the quality of our cloud-based technology and how it’s helping our clients to meet these consumer expectations. When it comes to PIM innovation, our solution is now turning heads on a global scale.”
Forrester’s report also explains how digital business professionals use product information management (PIM) solutions to introduce products to market in a fraction of the time that it has taken in the past, as well as demonstrating how users can eliminate thousands of spreadsheets, automate content distribution to reseller channels and onboard and govern content that their suppliers provide to them.
Anyone wanting to read the report can do so on Pimberly’s website.