Retail

Consumers demand sustainable fashion – but won’t pay more for it, new research finds

New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainable-made versions of the same items.

And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of the 2,000 consumers who were polled agree that it is difficult to know which fashion brands are really committed to sustainability.

New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year.

Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018.

Retail Contactability - The Definitive Dozen: Research report reveals top 12 UK retailers using optimal technology mix to deliver greatest customer contactability

New research from Yonder Digital Group has identified which top retailers are most successfully deploying contact technology and channels to make it easy for consumers to get in touch with them. The research analysed how readily UK consumers could get in touch with retailers via their preferred channel and evaluated how effectively customer contact technologies (including chatbots, livechat AI, FAQ engines, intelligent forms, live call routing, etc.) had been integrated to provide seamless customer service.

Retail Rankings: Apica’s Web Performance Index Reveals Black Friday and Cyber Monday Winners and Losers

New York - December 4th, 2017. One week on from Cyber Monday, Apica - the leading provider of comprehensive software testing and monitoring solutions - has unveiled the 2017 Apica Web Performance Index (WPI). The annual index evaluates and ranks the web performance of some of the 200 top e-commerce websites in the US and Europe, during one of the busiest retail periods on the calendar. 2017 saw one million dollars per minute being spent at the peak of Black Friday sales, indicating that regular website and application testing, especially at peak times, has never been more important.

Analyst report identifies PIM as vital piece of retail tech puzzle

Analyst firm Forrester’s global Product Information Management (PIM) report has identified PIM as a vital differentiator for retail, ecommerce and distribution businesses. Vendor Landscape: Product Information Management (PIM), Q3 2017 introduces digital business leaders to the modern PIM landscape as well as an overview of the vendors, including the UK’s Pimberly, whose solutions are empowering teams to tell their product stories across a constellation of touchpoints.

Key takeaways identified by the creators of the report include the recognition that:

Five Innovative eCommerce Trends in 2017

2017 will continue to be an innovator’s market, and if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016, a number that's expected to exceed $400 billion per year by 2018.