In many ways, customer experience is what sets good and successive businesses apart from the rest, and there is a simple explanation for this. People have become extremely picky. This is quite understandable when taking into account the wide range of choices we have regarding most things in today's world. Because of this, if there is even just one thing that makes your customers’ experience less enjoyable, they are bound to jump ship. And of course, fewer customers means less profit and growth in the long run.