Lexie Lu

First Name
Lexie
Last Name
Lu

Member for

9 months
About

Lexie Lu is a UX strategist and web designer. She enjoys covering topics related to UX design, web design, social media and branding. Lexie is a contributor to Marketo, Website Magazine and Envato. Feel free to subscribe to her design blog, Design Roast.

 

Latest Posts

How to Protect Your Tech Business in 2020

No matter what type of business you run, there are risk factors you must navigate if you wish to maintain the same level of profit and growth. Tech businesses, in particular, may be susceptible to harm from interruptions such as hacking or power loss. Although there is potential for great profit in this sector, there is also the possibility that people could steal your ideas — not to mention fierce competition. A minor mishap can cause you to fall behind others selling the same or similar services or products.

How to Create a Style Guide for Your Industrial Business Lexie Lu Mon, 09/09/2019 - 14:44

No matter what type of business you run, a style guide helps solidify your brand and present a consistent image across multiple media. The style for an industrial business may vary slightly from other types of businesses. People want to know they can trust you, so consistency and reliability become even more of a factor than, say, for an e-commerce store that sells kitchen gadgets. However, some of the rules are similar.

6 Reasons Your Business Needs CRM Software

While every aspect of your business deserves attention, customer relationship management (CRM) is one of the most important. How you form and keep the interactions between you and your customers makes the difference in retaining them. At the same time, you need to build new leads and prevent people from bouncing away to one of your competitors.

In today's global economy, if you aren't on top of your game when it comes to the customer experience, you risk losing out. CRM software is one tool worth investing in because it improves the customer pipeline in several ways.

Why Customer Support Is Essential to Your Tech Business

Excellent customer support is essential to any type of business, but in the tech industry, it can be particularly beneficial. Since many tech companies offer a service or software, it's much more likely customers will reach out for support. Their first experience after purchasing the product is often with your service team. If your employees aren't fully trained to meet consumer expectations, you risk losing repeat business from those people.

Six Risks if Your Industrial Site Isn't Responsive By the End of the Year

You may wonder why your industrial site needs to be responsive. After all, don't most business people access the Internet from their desktops? Not necessarily. When you look at the general population and their smartphone patterns, you realize mobile is the wave of the future and if you aren't already focused on making your site friendly to mobile users, you should create a plan to get there by the end of the year.

Why Smart Building Technology Is Here to Stay Lexie Lu Fri, 07/12/2019 - 14:14

For as long as anyone can remember, buildings have always been rigid, unintelligent things. Most are nothing more than a frame or structure used to provide shelter, a place of work or general space. However, as is evident from the advancement of modern technology, that’s soon to change with the next generation of structural areas.

Intelligent, more-aware buildings are being developed to offer unprecedented levels of energy and resource efficiency, organizational management, general optimization, and improved occupant health and productivity.

What Your Tech Business Should Know About Cloud Computing Before Investing

As a technology-based business, you know you need to be on the cutting edge with the technology you use as well as what you provide to your customers. Cloud computing gives you the ability to take your work remote, make it easily accessible and even integrate it with business intelligence (BI) so you can cultivate data which allows you to improve and grow over time.

How to Pick the Right Location for Your Tech Business

Finding success with a startup requires careful planning and hard work. One of the areas you can easily control is where you locate your business. Choosing the right location helps you in seeking out the absolute best employees in your area and in the number of resources available to you as a business owner. The right location can even provide networking opportunities with other tech biz owners.

AI's Growing Impact on the Tech Industry This Year and Beyond

The growth of artificial intelligence (AI) in recent years has been at a lightning pace. AI now impacts nearly every element of our lives. Smart programs have filtered into our homes and workplaces. You can use AI to create a website, to order a meal in a fast food restaurant and in the background of any number of applications.