Technology

Your tech product launch can spur sales and drive you toward success or end in dismal failure. The planning stages are some of the most crucial steps in releasing something new into the world. The best way to ensure you don’t miss any customer touch points is to go step by step.

Start with ideas, add buyer personas and develop a marketing plan to get the word out about how your device solves problems. Here are the stages to take you through your tech product launch from beginning to raging success. 

Artificial intelligence and electric vehicles are both modern technologies experiencing rapid popularity increases in recent years. Considering they’ve been revolutionary alone, there’s no telling how transformative they could be together. Here’s a look at how AI inspires electric vehicle trends.

Technology doesn’t stand still and neither should your company. When you’ve caught up with the latest software or business tech, something newer and better emerges.

This ever-changing landscape can be dizzying. Taking steps to avoid falling behind and losing efficiency, productivity and profitability is vital. For small and medium business owners, designers and marketers, this creates an opportunity and a challenge.

Here’s how to understand the complexities of buying and selling tech assets so you can make informed decisions.

Business automation is what sets an organization apart from competitors. It is an end-to-end process that manages every task and detail. The versatile technology manifests in numerous forms, adaptable to any sector’s structure and procedural decisions.

One company could have robots and another utilizing AI, each embracing business automation. Each type provides different benefits, but their role is indisputable alongside modern demand.

Meetings act as a large part of everyday operations for teams to deliberate on ongoing projects, discuss profits and more. However, the days of confining business leaders to the four walls of conference rooms are long gone. Luckily, technology is by your side. Boardroom tech is redefining the meeting landscape, creating a flexible space that goes beyond remote connectivity.

From facilitating a smoother flow of ideas to supporting data-driven decisions, the right boardroom technology is here to create a transformative shift and drive your team toward success. Here is why collaboration and decision-making are central to boardroom meetings and how your company can empower these elements with technology.

Graphic design is continually evolving and changing. Factors impacting the industry include seasonal color palettes, consumer buying preferences and graphic design technology. In 2023, there are numerous exciting tech advances that may change the way designers work and create. 

Staying on top of what’s hot helps you be as productive as possible and lets even small firms stay ahead of the competition. From powerful artificial intelligence (AI) software to hardware tools, these are the elements shaping the industry. 

Businesses are always looking for new ways to connect with their customers. That is why it is essential for business owners to stay ahead using the latest communication tools.

Enter the world of mobile messaging. SMS (Short Message Service) and MMS (Multimedia Messaging Service) are two powerful messaging platforms that help you engage your audience and grow your business.

Though they may sound similar, the two platforms have varying differences that businesses must know to leverage to their advantage. Here is how to revolutionize your mobile marketing strategy by exploring SMS vs. MMS.

The manufacturing industry is one of the top business sectors impacted by advances in artificial intelligence (AI) and big data analytics. Now that factories have embraced some of the robotic trends and automations, they’re looking at ways to tap into sustainability trends and make their companies more eco-friendly. 

LED lights have been a money- and energy-saving staple for businesses and households. They are a convenient, simplistic switch to a greener lifestyle with long-term benefits. These bulbs have been burning bright since their popularity in the late 2000s, but it is time for a structural overhaul. Recent research proves there is still a long way to go before they are the ideal light source, so what does the path look like for the next gen LED lights?