Strategy

"IT has no value whatsoever if you can't help people carry out their missions."

- Chris Niedermayer, "Go with the grain", Government Computer News, May 2, 2005

I'm finally down to just the finishing touches on that osCommerce project I mentioned about last month. The site is Dakota Angler, a fishing bait and tackle store, that finally is ready to sell their goods online.

"There is no such thing as an ‘IT project.’ There are only business projects with an IT component."

- June Drewry, CIO of Chubb Corp as quoted in "20 Tips to Get Promoted in the Tech Industry", InfoWorld, October 16, 2006

Google Buys CMSReport.com. That's at least what I would have liked this week's headlines to read. Instead, everyone in the business world is still scratching their head and wondering what to make of the Google and YouTube deal. Are we about to enter real growth and value in tech or are we about to face a Dot-Net Bubble 2.0? I don't have all the answers, but it looks like everyone is watching. BusinessWeek has this to say in their article, Smart Move or Silly Money 2.0?

WHO'S NEXT? Now, the question is whether YouTube's valuation will extend to up-and-coming buyout contenders. So far, it looks like only a few sites have demonstrated growth and engagement with users that might command similar prices. Exhibit A: Facebook, whose value as determined by its venture investors has jumped from $100 million in its first round in September, 2005, to $500 million in a second round last April. And that's just the start. Sources say bidders such as Yahoo are willing to pay up to $1 billion today.

So was Google's buy of YouTube smart or silly? Just as the BusinessWeek article discusses in their own article, the answer to that question is anybody's guess. I think if Google bought YouTube only for its young fickle audience and the level of synergy currently present at the site...it was a silly move. However, Google may have also bought YouTube before anybody else could which is likely a very smart move.

"A huge part of the problem is that newspaper companies are still being run, mostly, by people from the print side -- and who, though they may attempt to understand interactive media and the needs and media habits of young people, aren't effective at moving their organizations in a radically different, and necessary, direction."

- Steve Outing, "Why Aren't Newspapers Breaking Out of the Box", Editor & Publisher, September 25, 2006

I don't care who you are. I don't care how much education or how little education you have. If your profession is in information technology (IT), you and I share the same exact thoughts, questions, and even dread toward this particular topic. The topic is user surveys.