Strategy

Who really defines what is a CMS?

You do.

I'm more convinced than ever that CMS experts aren't really in the driver's seat when defining the content management system. Experts in the field of content management are more or less observant passengers that are there to help you not get lost and to point out the significant landmarks on the way. This journey takes you to places while you the customer remain in the driver seat with all the privileges and responsibilities of being the driver.

Over the past few years I've realized that my work preference is to keep things as simple as possible. Sometimes when defining information systems keeping things simple works while other times the system is new and remains too complicated to define. Thanks to my reply in a productive rant against CMS by Laurence Hart I'm not only understanding my aversion to being called a CMS expert but also my philosophy and role in defining what is a CMS. This personal philosophy is developing...

Scott Abel convinced me a few years ago on my own blog that the definition of a CMS is never static and always changing. We’re chasing our own tail when we get nit picky in our definitions of a CMS. Somewhere in all the marketing that has been done for terms such as CMS, ECM, and WCM…we have forgotten the difference between information system and information technology.

There has been a lot of articles written lately on Rupert Murdoch's latest comments regarding the need to charge online readers for the content they access to the business model The Wall Street Journal utilizes. Murdoch recently announced that additional News Corp's newspapers would be charging users access to their online content.

Speaking on a conference call as News Corporation announced a 47 percent slide in quarterly profits to $755 million, Murdoch said the current free access business model favored by most content providers was flawed.

"We are now in the midst of an epochal debate over the value of content and it is clear to many newspapers that the current model is malfunctioning," the News Corp. Chairman and CEO said.

"We have been at the forefront of that debate and you can confidently presume that we are leading the way in finding a model that maximizes revenues in return for our shareholders... The current days of the Internet will soon be over."

That pay for content business model that Murdoch wishes to spread to the the rest of the News Corp holdings has worked pretty well for the WSJ. Yearly subscription to WSJ.com is around $100 and the business news site recently introduced a cheaper micro-payment system. Deane Barker recently pointed out this story on his Gadgetopia blog. Barker points out that this business model could possibly work for additional online news sources, but Murdoch needs "another big player on the bandwagon, and he might kick the snowball off the hill. Gannet? New York Times Company?". Barker's point is that for News Corp's subscription model to work, access to news content needs to be limited at other places online too. In my opinion, a fight against free online content is a war that has already been lost.

As a subscriber to the WSJ in both print and online content, I do see paid online subscriptions working for niche news sites. I however have serious doubts that the model can work for general news. People are willing to pay and only pay for content they can get nowhere else online. The news articles found in the WSJ is unique content and since its also content of value, I'm willing to pay for it. However, reporting general news is a much different game. Even if the majority of newspapers started charging access to their content it only takes one newspaper willing to offer that same story for free to break the pay for access model.

The Pew Project for Excellence in Journalism does a fantastic job reporting annually on the state of the American news media.  The Pew Project's sixth edition for 2009 is no exception and provides lessons for all businesses on the importance of agility, adaptability, and competitiveness.  The following paragraph from the report's introduction says it all.

Journalism, deluded by its profitability and fearful of technology, let others outside the industry steal chance after chance online. By 2008, the industry had finally begun to get serious. Now the global recession has made that harder.

"An objective without strategy, or a strategy without execution remains a dream."

- Dries Buytaert, Drupal, Acquia, and Mollom, "Contributing back to Drupal", Buytaert.net.

"Your reputation and your character are what sell you for the next big job."

- Magalene Powell-Meeks, Deputy CIO, Jet Propulsion Laboratory, Quoted in "Me, Myself, and I", CIO, April 1, 2008

It looks as if Laura Scott, pingVision, had some free time on her hands. There are reasons free servcies on the Internet are free. Laura wants you to start asking yourself, "why?".

Is the future really free?

It seems we've entered an age where there's a land-grab happening for personal data and attention time. Look at all the web start-ups backed by venture capital. They aren't investing out of philanthropy. There's value there. YouTube is "free" but Google paid over a billion dollars for it. Why?

Here's a hint: It's not about the Tube. [Read more at Laura Scott's Blog]

"Blogging as a business is business. It takes business training and skills to make money with your blog."

- Lorelle VanFossen, "Business School for Bloggers: How to Make Money With Your Blog", Blog Herald, April 7, 2008

MySiouxFalls.com is a new and local online news source for the city where I currently reside, Sioux Falls, South Dakota.  At first, I was not all that excited about the site and had not plan on mentioning the MySiouxFalls.com site in my writing. We've all seen these sites before, right?  In fact, I would say that many of the visitors to this blog likely have designed or participated in building sites similar to MySiouxFalls.com.  That's not to say that there are not some things from a content management perspective worth mentioning.
 

Recently, I read some good posts regarding content management systems (CMS) on a few blogs I visit almost daily.  The posts have had me thinking and reflecting in general about CMS.  However, I won't talk too much about them so you get a chance to go on and read the articles yourself.  The first post comes from OpenSourceCommunity.org and the second post from Gadgetopia.

On Planet Drupal, there have been a number of posts lately about the difficulty project leaders and developers have in  saying "no" while working on a project.  As much as Project leaders want to please both their client and their team members, real leaders understand the responsibilities they have in saying "no".  More specifically, I'm talking about Boris Mann's post, "Susan Mernit on the role of "no" in product development" as well as Laura Scott's own post You've got to know when to 'no' them.