Strategy

The cloud hit the scene with an unprecedented impression, enabling companies to run their servers, store their data, and manage their business with the secure, compact, and remote services of the cloud. While many businesses are still uncertain about the move, countless others have embraced the technological advancement and made the leap, reaping outstanding benefits in the process. Whether it is a boost in productivity, reducing wasted space, or a significant cut on general costs, the cloud is quickly being hailed as a great choice. One such success story demands attention with the numbers to back it up.

Yamaha’s Success

SDL and Building Blocks partner to enable more than 60 digital transformations across industries and regions

Digital Business is driving adoption of Magnolia.

Basel, Switzerland - December 12, 2014 - Magnolia International, the company behind the award winning Magnolia CMS today celebrated a landmark year with numerous industry awards, strategic partnerships and global brands using the Magnolia platform for digital business. Magnolia continues strong license growth in Europe and North America. It has increased its global workforce by 30% and now has over 75 channel partners.

The implementation of big data has proven to increase a company’s ROI by as much as ten to 20 percent depending on the metrics used. Productivity can also increase by five percent and lead to six percent higher profits than other competitors. Enterprises not using big data in their operations are missing out on the benefits that come from increased data gathering and analytics.

Why marketing teams have not become data-driven

When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software. As technology has evolved, so have CRM systems. Every year brings about new advances, and businesses have needed to adapt to keep up with all the changes. Predicting what’s to come can help organizations prepare in advance. As companies look to the future, they’ll notice several trends that they can be ready for well ahead of the rest of the pack.

By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.

If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM).  This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.

Combined solution will integrate world-class experience management and operational commerce technologies to deliver personalized on-line shopping experiences

I had the privileged of reviewing Liferay Portal for CMS-Connected's "In the Spotlight" segment. This is the first time, I've done a show with new co-host Butch Stearns. The end result is what I think is a great question and answer review of Liferay's products followed by Scott Liewehr's analyst perspective of Liferay the company. In the show, I talked about Liferay Portal and Liferay Social Office. I also had a chance to briefly mention Liferay Sync.

I went out for lunch with one of our customers last week. They are one of the largest magazine publishers in Canada and one of the first customers of our Magazine Suite.

I’ll leave real names out of it, but for the purposes of the article, I’ll call my lunch guest Ben. 

Ben is a media entrepreneur. He started a blog that became one of the most popular in Canada which was then bought by said publisher. He is now a VP.