In 2013, Snapchat introduced Stories as a new form of ephemeral content which instantly appealed to a younger audience. Three years later, Instagram followed with its own version of Stories, not so different from Snapchat’s version. However, in a year Stories boosted Instagram’s audience and became a big competition to Snapchat. The most important things you should be asking yourself is how does this affect brands and marketers, and what is the best way to reap the benefits from both platforms. In this article, we are going to overview both of them and let you decide which suits you better.
Snapchat introduced Stories in 2013, which was quickly adapted as a way for brands to cover live events.