Marketing

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

As we're all well aware, digital marketing is constantly evolving. The main reason is that new technologies are pretty much setting the new standards and creating new trends for consumers to follow. Marketers are, therefore, constantly adjusting their strategies and adapting to the new environment.

Nowadays, mobile apps are the main buzzword in the marketing world. That said, mobile traffic has long since surpassed that of desktop traffic, and now every company that operates online wants to provide convenience to mobile users and ensure mobile friendliness. Mobile apps fit quite well into this endeavor.

The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.

The inability to have fundraising events and connect face-to-face with donors has hurt many nonprofits and their money-raising efforts. The pandemic changed the way nearly every type of business operates, including charities.

According to Double the Donation, giving grew 4.1% in 2020, marking a sixth consecutive year of increase. The researchers found that most organizations leave a lot of potential funds on the table and don’t follow up to secure the donations.

With more than 380 new websites launched every minute and 79% of total marketing leads not converting into sales, the pressure on marketers to get their conversion tactics right is very high.

To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.

This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.