"Of course, the idea of making enterprise-grade software easier to use is a commendable one in the world of Web CMS. That said, I’ve never seen a successful CMS project where either IT or Marketing/Business were left out of the decision making process."
- Irina Guseva, Selecting a cloud CMS without your IT department - is that OK?, Real Story Group, December 18, 2018.
There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place. Through information sources such as web browsers, social media, surveys, customer reward programs, transaction data, etc., it is possible to gather massive amounts of data regarding the personal preferences of millions of potential customers.
Last week, Acquia introduced the Acquia Cloud Site Factory. Acquia Cloud Site Factory is intended to enable marketers to create dynamic, customized sites in minutes with easily configured templates that can include repeatable content, design, features and structure. Its goal is also provides an intuitive authoring experience so even non-technical users can rapidly create great digital experiences that bring together content, community, and commerce without the extensive training or coding that traditional web platforms require.
"Longer, richer pages are more expensive to create, but our data shows that as the quality of a page increases, its effective revenue decreases. There will have to be a pretty significant shift in traffic to higher quality pages to make them financially viable to create."
- Paul Edmonson, HubPages CEO, Interviewed in Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson, Search Engine Land, February 26, 2013
Online video becomes the star format for branded content
London, 15th January 2013: 2012 was characterized by a marked increase of online video in brands’ communication strategies. The top videos of 2012 ranked by Ebuzzing Social, the global experts in social video advertising, show the importance of this emerging format and its potential as a medium for original content and creative advertising.
In 2012 the sectors which had the most success in online video were Entertainment, Technology, Luxury and Drinks
Sports stars are the key to success
"A well-executed CMS selection process takes into account the needs and desires of both marketing and IT, creating a content management environment that has been optimized for those who are responsible for publishing content as well as those who are responsible for providing technical support."
-John Fairley, Walker Sands Communications, "Don’t Let IT Hijack the CMS", CIO Update, October 3, 2012.
Although, I like to consider myself unbiased when I blog about content management systems, it is no secret that Drupal holds a special place in my heart. Drupal was one of the first CMSs I used that didn't "dead-end" me on a project I was required to support. Over the years, the Drupal community has treated me well, even during those times when I was very wrong in my judgment of Drupal. If Drupal was not a part of my world, I'm not sure I would even be blogging about content management systems. Drupal is the open source standard for which I judge other CMSs.
SubHub.com today launched its new Drupal 7-based Content Monetization Platform (CMP), featuring the world’s first Drupal-powered app store.
SubHub's new CMP enables anyone to design and launch a content website in under five minutes, and make money from their content by incorporating optional apps such as paid membership.
The app store -- the first of its kind for Drupal modules -- enables website owners to add functionality simply by selecting an app and adding it to their SubHub website. Initial apps include MailChimp, Google Analytics, content feeds and YouTube. Some of the apps are free (e.g. Google Analytics) and some of them will carry a small recurring charge (e.g. paid membership functionality).
Any developer can submit an app to the SubHub app store to be made available to SubHub’s growing network of website owners. New apps will be added regularly. SubHub will share revenues with the app developer.
“We have two core objectives. First we want to give non-technical people the opportunity to build an outstanding website using Drupal, one of the leading open-source content management solutions," said Evan Rudowski, co-founder of SubHub. "Second, we want to give Drupal developers the opportunity to make money from the modules they have spent hundreds of hours building.
"Our customers gain great functionality, and developers make money -- it's a win all around," Rudowski said.
From WordCamp Portland 2010, Melissa Lion & Julie Yamamoto session how how to evolve your career from blogger to professional marketer. I'm always fascinated when I hear people's professional career evolved over time, especially when it is a career that is immersed in information technology, the social web, and Enterprise 2.0.
