Marketing

Major enhancement to the Sitecore® Experience PlatformTM brings unlimited data capacity for real-time customer experience management at global scale

SAN FRANCISCO, CA – April 30, 2014 – Sitecore, the global leader in customer experience management, today announced early access to the next generation of its experience platform including the Sitecore® Experience DatabaseTM , a highly scalable big data repository that collects and connects actionable customer data to deliver unique customer experiences in real-time. Marketers can view the entire experience of every individual customer that engages with their brand through the Sitecore® Experience ProfileTM, also announced today.

It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon. Much of that internet use is geared towards social media outlets, so mobile marketers are finding new ways to use social media to reach new customers and inform existing fans.

Kentico Software today unveiled Kentico 8, which brings new enhancements to Kentico’s integrated marketing solution. According to Kentico, this release is intended to help marketers and developers launch integrated marketing campaigns that engage today’s fragmented audiences across all digital channels.

Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren’t aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.

As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium.

It’s easy to fall foul of Google’s rules says founder of digital marketing software and service company

New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.

"Of course, the idea of making enterprise-grade software easier to use is a commendable one in the world of Web CMS.  That said, I’ve never seen a successful CMS project where either IT or Marketing/Business were left out of the decision making process."

- Irina Guseva, Selecting a cloud CMS without your IT department - is that OK?, Real Story Group, December 18, 2018.

There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place. Through information sources such as web browsers, social media, surveys, customer reward programs, transaction data, etc., it is possible to gather massive amounts of data regarding the personal preferences of millions of potential customers.

"Longer, richer pages are more expensive to create, but our data shows that as the quality of a page increases, its effective revenue decreases. There will have to be a pretty significant shift in traffic to higher quality pages to make them financially viable to create."

- Paul Edmonson, HubPages CEO, Interviewed in Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson,  Search Engine Land, February 26, 2013