Location

Five Types of Online Maps Your Site Visitors Are Looking For Lexie Lu Wed, 11/20/2019 - 11:38

There are many different reasons for adding an online map to your website. It offers visitors a point of reference based on location, weather or even geographic locations served. Some businesses benefit more from maps than others, and different types serve various purposes. 

There are around 30 million small businesses in the United States, with small-business owners earning about $50,347 per year. If your company has a brick-and-mortar location, office space or distribution area, then a map shows users exactly where your products are available or where to find you. 

How to leverage your location for increasing your online visibility?

Imagine, you live in a small city, and your business only caters to the few thousand residents, who live there. The additional customers are the occasional passersby. With the increasing number of global companies coming into town, it might be difficult for you to hold onto your customer base. The era of online marketing has made it difficult for the local businesses, who do not know how to utilize search engine optimization and search engine marketing techniques to their benefit.