Design

Consumers demand sustainable fashion – but won’t pay more for it, new research finds

New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainable-made versions of the same items.

And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of the 2,000 consumers who were polled agree that it is difficult to know which fashion brands are really committed to sustainability.

How Complementary Colors Work in Web Design

There is an entire science behind colors and why they impact users the way they do. Designers understand some hues clash while others complement one another. Most designers are also skilled at putting a palette together that reflects the personality of the brand. Complementary colors, however, have several advantages that improve the overall impact of a design and draw users in.

Boye 19 Brooklyn: The Digital Leadership Conference

It has been a couple years since I personally promoted a conference through my websites and perhaps even longer since I've attended a conference. This was not an intentional decision by me but simply a recognition that in the past couple years I didn't find a conference I found worthy to promote. After awhile talks covering topics such as content management, digital strategy, and collaboration become noise so over time my interest in conferences waned. Then all that changed last week when Janus Boye contacted me to remind me that's he's rebooted his company and bringing his conference back to the USA.

How To Create Great Brand Merchandise

Brand merchandise is the essence of marketing. Not only is this a great way to promote your business and get your name out there, but it’s also a great way to make some money. Regardless of what kind of business you’re in, brand merchandise is your key to showing off your creativity and creating something amazing. Of course, to create amazing brand merchandise that will sell, you’ll need to know how.

7 Sticky Navbars Your Site Is Begging For

One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.

You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.

I'm Using Twitter's New Web Interface

A week ago Twitter offered to upgrade my Twitter account (@socpub) to a new design for its Web Interface. For the most part, I've been viewing the revamped interface via the Chrome browser through a Windows 10 PC. After intense use of the new interface this past weekend, I have to say so far so good. In fact, I have no real complaints about the changes Twitter has made...which is highly unusual for me when it comes to social media.

Why Product Design Shouldn't Disregard Reliability Testing

Product designers create objects meant for use by the public or businesses, such as phones, cars and cookware. Reliability testing is also useful for testing software to make sure it isn't prone to crashes. Of course, there are thousands of different gadgets in the category of product design. Although the way a product looks is meaningful, even more critical is how functional that item is. If you create a product and it doesn't fulfill its promises, you'll have a lot of unhappy customers.

How to Make Your Office More Inviting

Most of the people nowadays spend much more time in the office than at home. If you’re an employee, you know how uncomfortable and tiring this can be. If you’re an employer, though, you may have wondered what you can do to make their time in the office more enjoyable for your employees. While it is a very good idea, it’s usually a bit vague. So, here are some suggestions to help you improve the work conditions for your employees.

How to Update Your Storefront on a Limited Budget Lexie Lu Tue, 01/15/2019 - 17:21

In a highly competitive market, staying current is a big part of attracting new customers and retaining the customers you have. Customer experience (CX) is rather elusive in some ways because there are so many different elements playing into the experience a customer has with your brand.

Vital FAQs That Will Help You to Land Your First UX Design Job

Even though you may have been learning the essentials of UX design studying offline or online, honing your skills and, developing a smart portfolio backed by a killer resume, you still need to get the all-important first job as a UX designer. The UX design sector is still very new and even employers tend to be somewhat confused by what it means and what they should be looking out for when hiring someone. The situation is sometimes compounded by the variety of terms that are often confused with each other. As someone wanting to break into a UX design career, there are a number of questions regarding a wide range of issues that you will want answers to. Some of the top ones addressed: